1241 Goins Road, Pembroke, NC 28372
For more information about senior living options: (866) 208-4318
Overall Review of West Winds Assisted Living
Pros
The employees work hard for their residents and strive to make it as safe and comfortable as possible.- The people living and working there are described as lovely.
- The staff were very nice to her and treated her well.
Cons
They could care less about the people living there, even their own family.- It looks abandoned, with people walking around outside and doors open.
- A wife who worked there was bitten by bedbugs in one of the buildings, and she complained about how nasty it is.
- They did not contact any family members when the grandmother's sister passed away there.
- The reviewer warns others not to let their family go to this place.
Review
West Winds Assisted Living in Pembroke is best suited for families operating on a limited budget who are prepared to take a hands-on approach to care management, and who can accept uneven oversight in exchange for a lower price. This community will rarely be the first choice for families seeking strong, proactive administration or pristine conditions. Alternatives should be considered for residents who require aggressive care coordination, transparent reporting, and consistently clean, well-maintained surroundings. In short, the strongest fit is price-sensitive families willing to monitor day-to-day operations and supplement staff efforts with personal follow-through.
Among the upsides cited by several reviewers is a staff that genuinely works hard for residents and strives to keep daily life safe and comfortable. The dedication of frontline workers matters, and it can translate into meaningful warmth and steady routines for residents who value familiar faces and dependable hands on the floor. When staff members are actively trying to make safety and comfort a reality, that effort should be recognized as a real asset in moments of vulnerability or confusion.
However, the most troubling signals are persistent and hard to overlook. Reports of cleanliness problems, including bedbug-related incidents, point to lapses in basic infection control and sanitation. Observations that the facility can look neglected or feel open and unsecure contribute to an impression of instability. The most serious breach is the failure to contact family members in critical moments, such as the death of a relative, which devastates trust and leaves families feeling excluded and uncertain about the care their loved one is receiving.
These cons are not minor administrative missteps; they strike at core expectations: a clean, safe environment and reliable communication. The positive effort by staff is valuable, but it only partially offsets the risks, especially when families cannot depend on timely updates or when maintenance and hygiene standards appear inconsistent. In a setting where residents depend on vigilant staff to notice changes and escalate concerns, such lapses undercut confidence and can translate into real-world safety concerns.
Prospective buyers should demand transparency and engage in rigorous checks: review recent inspection and pest-control records, observe how staff respond during visits, and ask how and when families are notified about emergencies. Speak with current residents and their families to gauge the consistency of communication and the daily reality of care. Compare this community with nearby options that boast tighter supervision, better maintenance, and clearer service expectations. If budget constraints are non-negotiable, consider negotiating longer-term contracts that include explicit escalation paths and measurable care standards.
Bottom line: West Winds presents a contingent, hardworking staff and a basic degree of safety and comfort, but those positives are heavily outweighed by concerns about cleanliness, maintenance, and especially communication with families. For seniors who require consistent oversight, a consistently clean environment, and trustworthy governance, alternatives are strongly advised. Only families willing to supervise care actively, accept elevated risk, and accept a bargain-basement price should seriously contemplate this community.
6 resident community capacity
Assisted Living
Board and Care Home
Cable or satellite TV
Dining room
Fully furnished
Garden
Housekeeping services
Move-in coordination
Outdoor space
Telephone
Wi-Fi/high-speed internet available
24-hour supervision
Activities of daily living assistance
Assistance with bathing
Assistance with dressing
Assistance with transfers
Diabetes diet
Meal preparation and service
Medication management
Special dietary restrictions
Transportation arrangement (medical)
Transportation to doctors appointments
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