The Friendly Home

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  • Interior

    A cozy living room with a sofa, dining table, and wall-mounted television.
  • Decor

    A cozy bedroom with floral bedding and soft lighting.
  • Living Room

    A cozy living room with comfortable seating and warm lighting.
  • Building

    A brick building with a covered entrance and driveway surrounded by greenery.
  • Architecture

    A charming brick building with a welcoming entrance and landscaped surroundings.
  • Trees

    A vibrant rainbow stretches across a gray sky above a charming building.
  • Dining

    A cozy dining room set up for a festive gathering, featuring green tablecloths and a Christmas tree.
  • Landscaping

    A welcoming entrance sign adorned with vibrant flowers.
  • Lighting

    An elegant interior scene featuring a beautifully framed mirror, soft lighting from lamps, and tasteful decor.
  • Artwork

    A spacious lobby decorated for an event, featuring seating and colorful balloons.
  • Seating Area

    A cozy and inviting lobby decorated for the holiday season, featuring a Christmas tree and comfortable seating.
  • Lobby

    A spacious and inviting lobby featuring comfortable seating and a decorative table with plants.
  • Cozy Atmosphere

    A cozy holiday shopping display featuring festive decorations, clothing, and gift items.

The Friendly Home

3156 East Ave, Rochester, NY 14618

For more information about senior living options: (844) 490-3973

4.2 from 43 reviews
5 stars
29
4 stars
4
3 stars
4
2 stars
2
1 stars
4

Skilled Nursing Facility

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Assisted Living

Memory Care

Independent Living

Skilled Nursing Facility

Continuing Care Retirement Community (CCRC)CCRC

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    Overall Review of The Friendly Home

    Pros

    • pro The staff were amazing and attentive, giving families real peace of mind.
    • pro The staff were kind and attentive during the father's last days and arranged for last rites.
    • pro They kept the family updated and consulted them throughout the process.
    • pro They brought snacks and arranged for musicians, creating a peaceful departure.
    • pro The facility is well maintained, clean, and immaculate.
    • pro The staff are friendly, warm, and loving.
    • pro It is a great place with wonderful people.
    • pro The rehab staff were dedicated and supportive of recovery.
    • pro The eat-in area is nice.
    • pro The building is beautiful with comfortable rooms and lovely grounds.
    • pro The staff consistently do a great job and are attentive to residents' needs and emergencies.
    • pro It is described as the best facility in the city (highest praise in the reviews).
    • pro The staff take great care of residents.
    • pro Families would entrust their loved ones to this facility.

    Cons

    • pro Residents are being neglected, and valuables are reportedly stolen from them.
    • pro Staff are accused of swearing at residents with memory issues, seemingly allowing theft.
    • pro Residents are sometimes spoken to disrespectfully by staff.
    • pro The reviewer would not recommend the facility, not even to a dog.
    • pro The reviewer would not put their own dog there.
    • pro The receptionist is described as unhelpful and dismissive, laughing at questions and ignoring concerns about belongings.
    • pro The setting is praised, but a rude secretary allegedly makes it unattractive.
    • pro The facility is described as very expensive.

    Review

    A careful look at the collection of reflections about this memory care and rehabilitation community reveals a broad spectrum of experiences. On one hand, there are stories of extraordinary compassion, proactive involvement, and a sense of peace that families carried with them long after difficult days. On the other hand, there are strong warnings from others who felt their loved ones were not treated with the respect or attentiveness they deserved. Taken together, the reviews paint a place that can be deeply comforting for some families while troubling for others, depending on moments of care, staff interactions, and the particular needs of residents.

    Several voices speak to the heart of what many families hope for in this setting: a staff that is attentive, proactive, and genuinely invested in the well-being of residents. One family member described the memory care unit as "amazing" and consistently cited staff who were attentive and proactive, giving them real peace of mind that their father, who had dementia, was in capable hands. The narrative highlights a specific and powerful sequence surrounding a parent's passing: the staff arranged last rites, kept the family updated, and involved them in decisions. They brought snacks so the family did not have to leave, and even arranged for musicians to play in the final moments. The sentiment was one of deep gratitude - an experience of a dignified, peaceful departure made possible by a team that cared deeply for the resident and for the family. In this account, the staff's ongoing communication, respect for the family's wishes, and the ability to meet families "where they are" stood out as the defining strengths of the community. The closing reflection from this reviewer was a message of gratitude for the opportunity to place their father there, framing the stay as a gift that lasted far beyond the numbers on a chart.

    Other reviews echo this same theme of high-quality end-of-life and interim care. A separate post describes seven weeks in rehab and expresses heartfelt thanks to a cluster of named staff - Dee, Eva, Becky, Hannah, Josh, Megan, Tim, Ben, John - and others who were part of the daily life at Linden Knolls. The writer, identifying themselves as Marylou Lagana from Linden Room 410, emphasizes not only the professional care but the personal warmth that made a difficult period more bearable. This account underscores that the facility's strengths include staff who are affectionate, patient, and attentive, and that they felt seen and valued during their stay. The reviewer's tone suggests that a strong, relational approach to care - where people are known by name and treated with kindness - can transform a rehab experience into something meaningful and humane.

    Beyond highly positive testimonials, there are equally passionate calls from other families who experienced something more troubling. A number of comments describe neglect, missing belongings, and even behavior that felt disrespectful or harsh toward residents who live with memory challenges. In these voices, allegations range from things being stolen to staff swearing or speaking to patients in ways that felt demeaning. One reviewer asserted that the staff's response to memory-impaired residents sometimes involved dismissive language and a lack of accountability, concluding with a stark verdict: they would not recommend the facility for anyone or anything. These accounts emphasize how quickly trust can fray when families sense that their loved ones are not being protected or treated with dignity, particularly when memory loss can be exploited or exploited inadvertently by staff.

    Additionally, there are sharper criticisms about specific interactions that affected the overall impression of the place. A reviewer described an encounter with a receptionist who was not helpful, laughing at statements and brushing off concerns about belongings. The sentiment here is that the setting may be beautiful - the physical environment described as a nice, appealing place - yet a negative, dismissive frontline experience can cast a long shadow over the entire visit. The combination of an inviting setting with a problematic interaction at the front desk illustrates how critical every touchpoint is in shaping a family's confidence in a facility.

    On the balance of the narratives, the facility is portrayed as a place of both extraordinary grace and troubling gaps. Other comments reinforce the notion that excellent care can be achieved, particularly in rehab contexts or during acute events when staff coordination matters most. For instance, several reviewers described the environment as well maintained, clean, and safe, with staff praised for being attentive to emergencies and for providing encouragement and therapy that supported recovery after surgery. In a few of these accounts, families emphasized their willingness to entrust their loved ones to the staff, citing the facility's evident commitment to high-quality, compassionate care and to patients' dignity.

    The range of experiences also includes repeated affirmations of the facility's warmth, professionalism, and sense of community. Multiple posts highlight the friendliness of staff, the welcoming atmosphere, and the facility's aesthetic appeal - beautiful buildings, comfortable rooms, and nice common spaces that include eat-in areas and scenic grounds. Some reviewers explicitly called the place "the best facility in the city" or "the best nursing home in NY," underscoring that, for many families, the combination of a clean, secure environment and a team that genuinely cares can lead to a profoundly positive impression. Others noted that the rehab teams were patient and kind, and that therapy was actively encouraged as part of recovery, contributing to a sense that residents could thrive under the right kind of guidance and support.

    In sum, the collection of experiences reveals a nuanced portrait of a memory care and rehab community that can feel like a sanctuary for some and a source of serious concern for others. For families evaluating this place, the messages suggest two core truths: first, the quality of care can be profoundly life-affirming, with staff who act as advocates, communicators, and comforters at the most delicate moments; second, there are real, troubling vulnerabilities that can arise if residents' dignity is compromised or if there is a breakdown in respectful, attentive care. The takeaway for prospective families seems to be clear: visit often, observe how staff interact with residents, ask detailed questions about daily routines and protections for belongings, and listen to the stories of current residents and other families. With attentive engagement and careful oversight, many families may find the combination of warmth, professionalism, and thorough care that can make a difficult transition more manageable and, for some, deeply peace-giving.

    Features

    Types of Care

    • Skilled Nursing Facility Skilled Nursing FacilitySkilled Nursing Facilities are crucial for seniors as they provide round-the-clock medical care, rehabilitation services, and assistance with daily activities. These facilities ensure that seniors receive the specialized care they need to maintain their health and well-being as they age.

    Transportation

    • Greater Rochester International (7 miles away) Greater Rochester International (7 miles away)

    Description

    The Friendly Home in Rochester, NY is a welcoming and vibrant assisted living community that offers a wide range of amenities and services to its residents. Situated in a convenient location, this community provides easy access to various facilities and essential services.

    For those who enjoy socializing or grabbing a cup of coffee with friends, there are five cafes nearby where residents can relax and enjoy delicious beverages and snacks. Nature enthusiasts will appreciate the proximity of eight parks, offering opportunities for peaceful walks, picnics, or simply enjoying the outdoors.

    Maintaining good health is made easy at The Friendly Home with 17 pharmacies located nearby, ensuring that residents have convenient access to their medications and health supplies. In case of medical needs or regular check-ups, there are also 39 physicians available in the vicinity.

    Residents at The Friendly Home will never run out of dining options as there are 26 restaurants nearby, catering to various culinary preferences and dietary needs. Whether craving local favorites or international cuisine, there is something for everyone to savor.

    Transportation won't be an issue for residents as there is a convenient transportation service available nearby. This makes it easy for them to explore the city or attend appointments without worrying about driving or parking.

    Spiritual well-being is nurtured at The Friendly Home with one place of worship situated close by. Residents can attend religious services and connect with their faith community in a comfortable and accessible environment.

    In case of any emergencies or medical crises, residents can have peace of mind knowing that there are three hospitals located nearby. This ensures that they can receive prompt medical attention whenever necessary.

    Overall, The Friendly Home is an assisted living community that prides itself on providing an excellent quality of life to its residents. With its proximity to cafes, parks, pharmacies, physicians' offices, restaurants, transportation services, places of worship, and hospitals -- it offers everything needed for convenience and comfort while prioritizing the health and well-being of its residents.

    Videos

    Nearby Places of Interest

    Physicians

    • Lipson Cancer Center (0.5 miles)
    • Elmwood Medical Associates PC (0.6 miles)
    • Rochester Ambulatory Surgery Center (RASC) (0.9 miles)
    • American Academy of Pediatrics (1.4 miles)
    • Whelpley and Paul (1.6 miles)
    • Rashida Clarke, OD - Your Local Eye Doctor - Brighton (1.6 miles)
    • ExcelCare (1.7 miles)

    Cafes

    • Tree Town Cafe (0.7 miles)
    • Neutral Ground Coffeehouse (2.7 miles)
    • New City Cafe (3.4 miles)
    • Locals Only (4 miles)
    • Ugly Duck Coffee (4.2 miles)

    Transportation

    • Enterprise Rent-A-Car (1.1 miles)

    Pharmacies

    • Top's Markets (1.5 miles)
    • Tops Pharmacy (1.5 miles)
    • Wegmans (1.7 miles)
    • Walgreens (1.7 miles)
    • CVS Pharmacy (1.8 miles)
    • CVS Pharmacy (2.1 miles)
    • Village Pharmacy (2.5 miles)

    Restaurants

    • Adelita’s Mexican Cocina & Tequila (1.8 miles)
    • The Cheesecake Factory (1.9 miles)
    • Wendy's (1.9 miles)
    • Perlo's Restaurant (2 miles)
    • Balsam Bagels (2.1 miles)
    • McDonald's (2.1 miles)
    • Pittsford Pub (2.4 miles)

    Parks

    • Edmund Lyon Park (2.4 miles)
    • Cobbs Hill Park (2.7 miles)
    • Tryon Park (2.7 miles)
    • French Road School Playground (2.9 miles)
    • Durand Eastman Beach (3.6 miles)
    • Perinton Park (3.9 miles)
    • Great Embankment Park (4.1 miles)

    Places of Worship

    • Artisan Church (3.4 miles)

    Hospitals

    • Strong Memorial Hospital (3.9 miles)
    • Highland Hospital (4.1 miles)
    • United Cerbral Palsey (4.2 miles)

    Frequently Asked Questions

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