The Friendly Home - Rochester

3156 East Avenue, Rochester, NY 14618

For more information about senior living options: (844) 490-3973

4.2 from 43 reviews
5 stars
29
4 stars
4
3 stars
4
2 stars
2
1 stars
4

Skilled Nursing Facility

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    Overall Review of The Friendly Home - Rochester

    Pros

    • pro The staff in the memory care unit are amazing and attentive.
    • pro They are proactive and keep families apprised of everything.
    • pro The care provides real peace of mind for families.
    • pro The staff were kind, caring, and genuinely showed they cared about residents.
    • pro The facility is well maintained, clean, and immaculate.
    • pro The staff are friendly, warm, and loving.
    • pro The environment is beautiful with comfortable rooms and lovely grounds.
    • pro The rehab area and staff are patient and kind.
    • pro The facility is described as the best in the city.
    • pro The staff take great care of their people.

    Cons

    • pro Residents were neglected and had personal belongings stolen.
    • pro Staff were accused of swearing at residents and tolerating theft due to memory issues.
    • pro Staff sometimes spoke to residents disrespectfully.
    • pro The reviewer would not recommend the facility for any animal.
    • pro The receptionist was not helpful and laughed at the reviewer.
    • pro The secretary was rude enough to ruin the overall impression.
    • pro The reviewer felt concerns about a new patient's belongings were ignored.

    Review

    This community is best suited for families seeking a memory-care environment that truly prioritizes proactive, involved caregiving and for those valuing thorough post-acute rehab and compassionate end-of-life support. It shines when a loved one needs structured supervision in dementia care, with staff that partners with families to shape care plans and stay closely connected. It is less ideal for households on a tight budget, or for families who demand perfectly uniform interactions from every staff member across all shifts, or for those who prioritize a low-key, minimally intrusive setting over highly engaged, family-inclusive care.

    On memory care, the strongest case rests with staff dedication. Families report staff that are attentive, proactive, and deeply invested in their loved ones, delivering peace of mind during difficult transitions. The most compelling examples describe rapid responsiveness, transparent communication, and a willingness to go the extra mile - such as arranging meaningful rites and family-centered updates during end-of-life moments. When families want to be actively involved in a loved one's day-to-day care, this community is described as meeting them there, with care that feels personal and steady.

    Rehab and general care also stand out as meaningful strengths. The facility is repeatedly praised for well-maintained, clean spaces, and for a rehab environment where therapy teams are patient, supportive, and capable. In practical terms, this translates to reliable post-surgical and rehabilitation support that families can count on, even when the goal is restoring independence or simply accelerating recovery. EMTs and outside observers note that residents appear well cared for, and several reviews attest that the staff's attentiveness translates into tangible, day-to-day reliability for loved ones in transition.

    Compassion during the toughest moments is a recurring thread, notably in end-of-life scenarios. Several families recount staff who facilitated a serene, respectful passage, coordinated culturally meaningful rituals, and kept families apprised without being prompted. This is more than care - it is reassurance that the staff understands the emotional stakes for families and honors them with dignity. Such experiences underscore a core strength: when a resident approaches life's final days, the team appears capable of delivering sensitivity, continuity, and mutual respect that families remember long after.

    Yet the picture is not one-note. Multiple reviews surface legitimate concerns about neglect, perceived disrespect, and even items going missing, framed by complaints about some staff not treating residents with the respect expected in a memory-care setting. There are reports of rude front-desk encounters and inconsistent courtesy, which highlight a potential variability in daily experience based on who is on duty. Given the price point and the high emphasis on family involvement, these concerns matter: they point to real risk if the culture within front-line teams isn't consistently reinforced and monitored.

    For families weighing options, these dynamics mean a clear decision path. The Friendly Home Rochester can be an outstanding fit for those who want robust memory-care partnerships, strong rehab support, and deeply compassionate end-of-life care, provided they are comfortable with the possibility of inconsistency in staff interactions and a higher cost. Alternatives are worth considering for those prioritizing more uniform courtesy and lower operating expenses, or for households needing a more consistently low-stress customer-service experience. Prospective families should visit with several residents and administrators, probe staffing ratios, ask about grievance processes, and tour the memory-care unit at different times of day to gauge whether the culture feels steady across shifts. In the right circumstances, this community delivers practical, seasoned guidance and care that can give families real confidence in where their loved one rests and heals.

    Features

    Housing

    • 204 resident community capacity 204 resident community capacity

    Types of Care

    • Skilled Nursing Facility Skilled Nursing FacilitySkilled Nursing Facilities are crucial for seniors as they provide round-the-clock medical care, rehabilitation services, and assistance with daily activities. These facilities ensure that seniors receive the specialized care they need to maintain their health and well-being as they age.

    Amenities

    • Air-conditioning Air-conditioningAir conditioning is important for seniors as they are more vulnerable to heat-related illnesses and may have underlying health conditions that make it difficult for them to regulate their body temperature. It helps to keep them comfortable, safe, and healthy in hot weather.
    • Beauty salon Beauty salonBeauty salons are important for seniors because they provide a space for them to feel pampered, socialize, and maintain their personal grooming and hygiene. Regular visits to a beauty salon can help boost seniors' self-esteem and overall well-being.
    • Cable or satellite TV Cable or satellite TVCable or satellite TV is important for seniors because it provides entertainment, news, and companionship, helping to combat loneliness and boredom. It also offers a wide range of programming options tailored to different interests and preferences.
    • Computer center Computer centerA computer center is essential for seniors as it provides access to technology, communication tools, and resources that can enhance their daily lives. It allows them to stay connected with loved ones, engage in online activities, and learn new skills, ultimately promoting socialization and mental stimulation.
    • Dining room Dining roomDining rooms are important for seniors as they provide a space for socialization, connection, and nutritious meals. They offer opportunities for residents to bond over shared meals, foster a sense of community, and promote healthy eating habits. Dining rooms also ensure that seniors have access to well-balanced meals tailored to their dietary needs and preferences.
    • Fitness room Fitness roomHaving a fitness room in a senior living community is essential for seniors to stay active, maintain their physical health, and improve their overall well-being. Regular exercise can help prevent falls, reduce the risk of chronic diseases, and promote mental sharpness. It also provides social opportunities for residents to connect with others and enjoy a sense of community.
    • Fully furnished Fully furnishedFully furnished senior living communities are important for seniors because they provide convenience, comfort, and a hassle-free moving experience. Seniors can easily settle into their new living space without the stress of having to buy and move furniture. This allows them to focus on enjoying their new home and community.
    • Gaming room Gaming roomGaming rooms are important for seniors as they provide a fun and engaging environment for socializing, cognitive stimulation, and physical activity. Games can improve memory, problem-solving skills, and overall mental well-being while fostering friendships and reducing feelings of isolation.
    • Garden GardenGardens are important for seniors as they provide a peaceful and therapeutic environment for relaxation, physical activity, and socialization. Being in nature has been shown to reduce stress, improve mood, and promote overall well-being. Gardens also offer opportunities for seniors to engage in gardening activities, which can improve mobility, flexibility, and cognitive function. Additionally, gardens create a sense of community and connection with others who share a passion for plants and outdoor spaces.
    • Housekeeping services Housekeeping servicesHousekeeping services are important for seniors because they help maintain a clean and safe living environment, promote independence, and reduce the risk of accidents or illnesses. Additionally, having assistance with household chores can alleviate physical strain and allow seniors to focus on other aspects of their well-being.
    • Kitchenette KitchenetteKitchenettes are important for seniors living in senior living communities because they provide the convenience and independence of being able to prepare simple meals and snacks in the comfort of their own living space. This can help promote a sense of autonomy and well-being for seniors, allowing them to maintain some level of control over their dietary choices and daily routines.
    • Move-in coordination Move-in coordinationMove-in coordination is important for seniors because it helps ease the transition into their new living environment. It ensures that all logistics, such as packing, organizing movers, and setting up utilities are taken care of, allowing seniors to focus on settling in and adjusting to their new home. Having a smooth move-in process can alleviate stress and anxiety, making the transition smoother and more enjoyable for seniors.
    • Outdoor space Outdoor spaceOutdoor spaces are important for seniors as they provide opportunities for physical activity, social interaction, exposure to natural light and fresh air, and a sense of connection to nature. Having access to outdoor spaces can improve overall well-being and quality of life for older adults living in senior communities.
    • Private bathrooms Private bathroomsPrivate bathrooms are important for seniors in senior living communities because they provide independence, dignity, and comfort. Having a private bathroom allows seniors to maintain their personal hygiene routines without the need for assistance, promoting a sense of autonomy and privacy. Additionally, private bathrooms help prevent the spread of infections and provide a safe and clean environment for seniors to navigate safely.
    • Restaurant-style dining Restaurant-style diningRestaurant-style dining is important for seniors because it allows them to enjoy delicious, nutritious meals in a social and upscale setting. This enhances their dining experience, promotes healthy eating habits, and fosters socialization with fellow residents, ultimately contributing to their overall well-being and quality of life.
    • Small library Small librarySmall libraries are important for seniors as they provide access to a variety of reading materials, including books, newspapers, and magazines. This can help stimulate their minds, keep them engaged, and provide a sense of community through book clubs and other social activities. Additionally, reading has been shown to improve cognitive function and overall mental well-being in older adults.
    • Telephone TelephoneTelephones are important for seniors as they provide a lifeline for communication with loved ones, emergency services, and healthcare providers. They offer a sense of security and independence, enabling seniors to stay connected and access assistance when needed.
    • Wellness center Wellness centerWellness centers are important for seniors because they offer a variety of programs and services that promote physical, mental, and emotional well-being. These centers provide opportunities for exercise, socialization, education, and relaxation, helping seniors maintain their overall health and quality of life.
    • Wi-Fi/high-speed internet available Wi-Fi/high-speed internet availableWi-Fi/high-speed internet is important for seniors to stay connected with loved ones, access online resources, and participate in virtual activities to combat feelings of loneliness and isolation. It also allows them to easily manage healthcare needs, access entertainment, and engage in lifelong learning opportunities.

    Transportation

    • Greater Rochester International (7 miles away) Greater Rochester International (7 miles away)
    • Community operated transportation Community operated transportationCommunity operated transportation is crucial for seniors as it provides them with the means to access essential services, social activities, and medical appointments. It allows seniors to maintain their independence and quality of life by ensuring they can participate in activities outside of their homes. Additionally, community-operated transportation services offer a safe and reliable way for seniors to travel without having to rely on family or friends for assistance.
    • Transportation arrangement Transportation arrangementTransportation arrangements are crucial for seniors as they may face challenges with driving, mobility, or access to public transportation. Having reliable transportation services ensures that seniors can easily attend appointments, social activities, and maintain their independence and quality of life.
    • Transportation arrangement (non-medical) Transportation arrangement (non-medical)Transportation arrangements are essential for seniors as they provide access to essential services, activities, and social interactions outside the home. This service helps maintain independence, mobility, and overall well-being for seniors who may have limited transportation options.
    • Transportation to doctors appointments Transportation to doctors appointmentsTransportation to doctors appointments is crucial for seniors as it ensures they have access to necessary medical care and support, promoting their health and well-being. It allows them to receive timely treatment, monitor existing conditions, and address any new health concerns efficiently. Additionally, transportation services can help seniors maintain their independence and quality of life by enabling them to stay connected with their healthcare providers.

    Care Services

    • 12-16 hour nursing 12-16 hour nursing12-16 hour nursing care is crucial for seniors in order to ensure around-the-clock monitoring, timely medication administration, and prompt response to any health concerns or emergencies. This level of care helps to promote the overall well-being and safety of seniors living in senior living communities.
    • 24-hour call system 24-hour call system24-hour call systems are important for seniors because they provide peace of mind and immediate assistance in case of emergencies. This technology ensures that help is always available, promoting safety and security for elderly individuals living alone or in assisted living facilities.
    • 24-hour supervision 24-hour supervision24-hour supervision is important for seniors to ensure their safety, well-being, and access to immediate assistance in case of emergencies or health issues. This constant support provides peace of mind for both seniors and their loved ones, allowing them to age in place with dignity and security.
    • Activities of daily living assistance Activities of daily living assistanceActivities of daily living assistance are important for seniors because they provide essential support with tasks such as eating, bathing, dressing, and mobility. This assistance helps seniors maintain their independence, dignity, and overall quality of life as they age.
    • Assistance with bathing Assistance with bathingAssistance with bathing is crucial for seniors as it helps maintain personal hygiene, prevents infections, and ensures their overall well-being and comfort. It also provides a sense of dignity and independence for seniors who may struggle with this task on their own.
    • Assistance with dressing Assistance with dressingAssistance with dressing is important for seniors because it helps maintain their independence, promotes personal hygiene, prevents accidents and injuries, and improves overall quality of life. This service ensures that seniors can continue to dress comfortably and confidently, despite any physical limitations they may have.
    • Assistance with transfers Assistance with transfersAssistance with transfers is crucial for seniors as it helps prevent falls and injuries, maintains their independence, and ensures they can safely navigate their living environment. It also provides peace of mind for both seniors and their loved ones.
    • Diabetes diet Diabetes dietA diabetes diet is crucial for seniors as it helps manage blood sugar levels, reduce risks of complications, and improve overall health and well-being. By following a balanced and nutritious diet tailored to their specific needs, seniors can better control their diabetes and enhance their quality of life.
    • Meal preparation and service Meal preparation and serviceMeal preparation and service are crucial for seniors as they may have limited mobility or energy to cook nutritious meals. Having access to healthy and convenient food options can ensure they are getting the proper nutrition needed to maintain their overall health and well-being.
    • Medication management Medication managementMedication management is crucial for seniors to ensure they are taking the right medications at the correct dosages and times. This helps prevent adverse drug interactions, reduces the risk of medication errors, and promotes overall health and well-being. Proactive management also allows for adjustments as needed based on changing health conditions or new prescriptions.
    • Mental wellness program Mental wellness programMental wellness programs are essential for seniors as they promote cognitive stimulation, emotional support, and social engagement. These programs help prevent isolation, depression, and cognitive decline, ultimately enhancing the overall quality of life for older adults.
    • Special dietary restrictions Special dietary restrictionsSpecial dietary restrictions are important for seniors because age-related changes in metabolism and health conditions can make it difficult for their bodies to process certain foods. By following a diet tailored to their specific needs, seniors can maintain their overall health and well-being, manage chronic conditions, and reduce the risk of complications such as malnutrition or food interactions with medications.

    Dining

    • Diabetes diet Diabetes dietA diabetes diet is crucial for seniors as it helps manage blood sugar levels, reduce risks of complications, and improve overall health and well-being. By following a balanced and nutritious diet tailored to their specific needs, seniors can better control their diabetes and enhance their quality of life.
    • Special dietary restrictions Special dietary restrictionsSpecial dietary restrictions are important for seniors because age-related changes in metabolism and health conditions can make it difficult for their bodies to process certain foods. By following a diet tailored to their specific needs, seniors can maintain their overall health and well-being, manage chronic conditions, and reduce the risk of complications such as malnutrition or food interactions with medications.

    Activities

    • Community-sponsored activities Community-sponsored activitiesCommunity-sponsored activities are important for seniors as they provide opportunities for social interaction, mental stimulation, and physical activity. These activities can help improve overall well-being, combat loneliness and isolation, and promote a sense of belonging and purpose among older adults.
    • Concierge services Concierge servicesConcierge services are essential for seniors as they provide assistance with daily tasks and errands, enhance their quality of life by offering convenience and personalized care, and promote a sense of safety and security.
    • Fitness programs Fitness programsFitness programs are crucial for seniors as they help improve strength, flexibility, balance, and overall well-being. Staying active can reduce the risk of chronic diseases, improve mental health, and enhance quality of life in older adults.
    • Planned day trips Planned day tripsPlanned day trips are important for seniors because they offer opportunities for socialization, mental stimulation, and physical activity. They provide a change of scenery and help seniors stay engaged and connected to their community, promoting overall well-being and quality of life.
    • Resident-run activities Resident-run activitiesResident-run activities are important for seniors as they encourage social interaction, creativity, and a sense of autonomy. These activities empower seniors to stay engaged and active in their community while fostering meaningful connections with their peers.
    • Scheduled daily activities Scheduled daily activitiesScheduled daily activities are important for seniors because they provide structure, socialization, mental stimulation, and physical activity. Engaging in regular activities can improve overall well-being and quality of life for seniors living in a community setting.

    Description

    The Friendly Home - Rochester in Rochester, NY is an assisted living community that offers a wide range of amenities and care services to ensure the comfort and well-being of its residents. The community features a beauty salon for residents to pamper themselves, as well as cable or satellite TV in each living space for entertainment. Community operated transportation is available for residents to easily access various destinations.

    For those who enjoy technology, there is a computer center with high-speed internet access. The dining room provides restaurant-style dining where residents can enjoy delicious meals prepared by the staff. The fitness room allows residents to stay active and maintain their physical health.

    The community is fully furnished and offers move-in coordination services to make the transition smooth for new residents. Residents can also take advantage of the gaming room and small library for leisure activities. Outdoor spaces such as gardens are available for residents to relax and enjoy nature.

    Housekeeping services ensure that the living spaces are clean and tidy at all times. Each resident has a private bathroom for their convenience. Telephone access is provided, as well as transportation arrangements (non-medical) to various locations such as doctors' appointments.

    Care services at The Friendly Home - Rochester include 24-hour call system and supervision, assistance with activities of daily living such as bathing and dressing, assistance with transfers, medication management, and special dietary restrictions like diabetes diets.

    In terms of activities, concierge services are available to assist residents in organizing their day-to-day tasks. Fitness programs are offered to promote physical well-being. Planned day trips and resident-run activities provide opportunities for social engagement and fun experiences. Scheduled daily activities ensure there is always something interesting happening within the community.

    The Friendly Home - Rochester boasts its convenient location with several cafes, parks, pharmacies, physicians' offices, restaurants, places of worship, hospitals nearby. This makes it easy for residents to access essential amenities and services in the surrounding area.

    Overall, The Friendly Home - Rochester provides a comfortable and supportive environment for seniors in need of assistance with daily tasks while offering a variety of amenities and activities to enhance their quality of life.

    Nearby Places of Interest

    Physicians

    • Lipson Cancer Center (0.5 miles)
    • Elmwood Medical Associates PC (0.6 miles)
    • Rochester Ambulatory Surgery Center (RASC) (0.9 miles)
    • American Academy of Pediatrics (1.4 miles)
    • Whelpley and Paul (1.6 miles)
    • Rashida Clarke, OD - Your Local Eye Doctor - Brighton (1.6 miles)
    • ExcelCare (1.7 miles)

    Cafes

    • Tree Town Cafe (0.7 miles)
    • Neutral Ground Coffeehouse (2.7 miles)
    • New City Cafe (3.4 miles)
    • Locals Only (4 miles)
    • Ugly Duck Coffee (4.2 miles)

    Transportation

    • Enterprise Rent-A-Car (1.1 miles)

    Pharmacies

    • Top's Markets (1.5 miles)
    • Tops Pharmacy (1.5 miles)
    • Wegmans (1.7 miles)
    • Walgreens (1.7 miles)
    • CVS Pharmacy (1.8 miles)
    • CVS Pharmacy (2.1 miles)
    • Village Pharmacy (2.5 miles)

    Restaurants

    • Adelita’s Mexican Cocina & Tequila (1.8 miles)
    • The Cheesecake Factory (1.9 miles)
    • Wendy's (1.9 miles)
    • Perlo's Restaurant (2 miles)
    • Balsam Bagels (2.1 miles)
    • McDonald's (2.1 miles)
    • Pittsford Pub (2.4 miles)

    Parks

    • Edmund Lyon Park (2.4 miles)
    • Cobbs Hill Park (2.7 miles)
    • Tryon Park (2.7 miles)
    • French Road School Playground (2.9 miles)
    • Durand Eastman Beach (3.6 miles)
    • Perinton Park (3.9 miles)
    • Great Embankment Park (4.1 miles)

    Places of Worship

    • Artisan Church (3.4 miles)

    Hospitals

    • Strong Memorial Hospital (3.9 miles)
    • Highland Hospital (4.1 miles)
    • United Cerbral Palsey (4.2 miles)

    Frequently Asked Questions

    Where is The Friendly Home - Rochester?

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