Talk to an advisor (866) 208-4318

New Perspective Superior

New Perspective Superior is an assisted living and memory care community in Superior, WI.

Information last verified:

New Perspective Superior

Save
New Perspective Superior New Perspective Superior New Perspective Superior New Perspective Superior

1915 North 34 Th Street, Superior, WI 54880

For more information about senior living options: (866) 208-4318

4.3 from 29 reviews
5 stars
22
4 stars
2
3 stars
1
2 stars
0
1 stars
4

Seniors.FYI Elite Community Awards

Top 5% Senior Living Community in 2023Top 5% Senior Living Community in 2026

Add this award to your website

Overall Review of New Perspective Superior

Pros

  • pro The staff here are terrific.
  • pro New Perspectives has been the perfect place for her.
  • pro The staff takes incredible care of her.
  • pro Everyone who works at the facility is warm and welcoming.
  • pro New Perspectives has gone above and beyond to take the best care of her.
  • pro The transition to independent living was smooth, reassuring, and truly uplifting.
  • pro The environment is warm, welcoming, and thoughtfully designed to support both independence and community.
  • pro The leadership here is compassionate and committed.
  • pro The caregivers are amazing.
  • pro A special shoutout to Alex, who is an absolute gem.
  • pro The residents genuinely seem happy and engaged.
  • pro The entire facility is clean, bright, and filled with positive energy.

Cons

  • pro The facility does not have enough caregivers.
  • pro They were lied to about the staff-to-resident ratios prior to admission.
  • pro The food is not appropriate for memory care patients.
  • pro Its billing practices are horrible, including charging more for base rent than for care.
  • pro The facility attempted to bill a family for another month while grieving.
  • pro Staffing levels are consistently insufficient and staff are often short-handed.
  • pro The activities do not promote a healthy body and mind, and the activities person yells at residents.

Review

New Perspectives Superior in Superior, WI is best suited for families that prize a warm, relationship-driven care setting with solid memory-care support and a community atmosphere. The staff and leadership are repeatedly described as genuinely kind, patient, and attentive, turning daily care into a personal, reassuring experience. The environment is noted for being clean, bright, and thoughtfully designed to balance independence with meaningful social connection. For families transitioning a loved one from rehab or moving into independent living, this campus offers visible warmth, clear communication, and a culture that feels less transactional and more like a trusted community.

Those weighing alternatives should consider options that promise tighter pricing transparency and steadier staffing patterns. Several reviewers flag concerns about staffing levels and response times, suggesting that caregiver-to-resident ratios may not be consistently reliable. Billing practices have sparked anxiety for families, including disputes over charges and questions about base rent versus care services. If predictable costs, rigorous financial clarity, and guaranteed, prompt assistance are top priorities, a closer comparison with facilities that publish explicit staffing schedules and billing terms may be warranted. In short, families needing unwavering fiscal clarity and rock-solid day-to-day responsiveness may want to look at competing communities.

The core strength lies in the caregiving culture. The pros, amazing caregivers who genuinely love their residents, a memory-care milieu that feels nurturing, and leadership described as compassionate and devoted, often translate into residents who appear engaged, safe, and valued. The facility’s design supports both independence and social activity, with comfortable dining spaces and common areas that reinforce a sense of community. These advantages can offset some operational frictions by maintaining high-quality interactions, consistent warmth, and a dignified daily routine. Yet the main cons create real friction: reports of insufficient staffing, longer-than-desired wait times for assistance, and pockets of administration that fail to translate intent into reliable execution. For families, the question becomes whether the emotional and relational strengths can sustain confidence when operational hiccups arise.

Memory care stands out in several reviews: a sister in the Memory Care Unit reportedly received attentive, patient care, with staff who respond quickly and treat residents with respect. The narrative around Alex and other team members reinforces the view that there is a dedicated group willing to go the extra mile. The atmosphere, labels of care, frequent positive interactions, and careful supervision, appeals to families seeking a compassionate setting for memory-impacted loved ones. However, some critiques touch on food quality and consistency in specialized meals, which matters when memory-impaired residents require predictable nutrition and comfort. The gap between highly praised individual caregivers and the perception of broader program limitations means memory-care success here hinges on receiving individualized attention from a committed team and ongoing, proactive communication from leadership.

Leadership and staff engagement emerge as a mix of strength and risk. The most consistent praise centers on the approachable, caring leaders and the cohort of standout staff who create trust through personal connections. Yet several reviews point to management that could be more proactive, more consistently engaged, and more transparent in operations. There are explicit calls for higher staffing discipline, clearer performance expectations, and stronger frontline oversight. In practice, this means a prospective resident should verify who will be on duty during peak hours, request a tour of activity calendars, and ask for concrete examples of how staff coordination translates into timely care. The facility could be excellent, but attaining that standard requires close scrutiny of how leadership translates ideals into measurable daily practice.

For decision-making purposes, New Perspectives Superior represents a strong option for families prioritizing warmth, engagement, and a positively oriented living environment, with clear benefits for memory-care support and independent-living transitions. It is not a universal fit, however. If consistent staffing, predictable billing, and uniformly proactive management are non-negotiable, alternatives may be a better match. Prospective residents should conduct a thorough tour with a specific checklist: demand to see current staff schedules and response times, request sample menus and a dietary plan for memory care, review the exact billing terms and any post-transition charges, and meet with the administrator to discuss how care is allocated during busy shifts. When these elements align with family expectations, New Perspectives Superior can deliver the reliable, heart-centered living experience that many families are seeking.

Features

Housing

  • 44 resident community capacity 44 resident community capacity

Types of Care

  • Assisted Living Assisted Living
  • Memory Care Memory Care

Amenities

  • Beauty salon Beauty salon
  • Cable or satellite TV Cable or satellite TV
  • Dining room Dining room
  • Fully furnished Fully furnished
  • Garden Garden
  • Housekeeping services Housekeeping services
  • Kitchenette Kitchenette
  • Move-in coordination Move-in coordination
  • Outdoor space Outdoor space
  • Restaurant-style dining Restaurant-style dining
  • Small library Small library
  • Telephone Telephone
  • Wi-Fi/high-speed internet available Wi-Fi/high-speed internet available

Transportation

  • Duluth International (11 miles away) Duluth International (11 miles away)

Care Services

  • 24-hour call system 24-hour call system
  • 24-hour supervision 24-hour supervision
  • Activities of daily living assistance Activities of daily living assistance
  • Assistance with bathing Assistance with bathing
  • Assistance with dressing Assistance with dressing
  • Assistance with transfers Assistance with transfers
  • Diabetes diet Diabetes diet
  • Meal preparation and service Meal preparation and service
  • Medication management Medication management
  • Mental wellness program Mental wellness program
  • Mild cognitive impairment Mild cognitive impairment
  • Special dietary restrictions Special dietary restrictions
  • Specialized memory care programming Specialized memory care programming

Dining

  • Diabetes diet Diabetes diet
  • Special dietary restrictions Special dietary restrictions

Activities

  • Community-sponsored activities Community-sponsored activities
  • Resident-run activities Resident-run activities
  • Scheduled daily activities Scheduled daily activities

Description

New Perspective Superior is an assisted living community located in Superior, WI, that specializes in providing Memory Care for seniors. Our community is designed to provide a safe and supportive environment for individuals with memory impairments.

Residents at New Perspective Superior can enjoy a range of amenities to make their stay comfortable and convenient. Each apartment is fully furnished and includes cable or satellite TV, a kitchenette, telephone, and Wi-Fi/high-speed internet access. Our dining room offers restaurant-style dining with special dietary restrictions taken into consideration. Housekeeping services are provided to ensure that the living spaces are clean and well-maintained.

To promote mental wellness, we offer a specialized memory care programming tailored to the needs of individuals with memory impairments. Our dedicated staff provides 24-hour supervision and assistance with activities of daily living such as bathing, dressing, and transfers. Medication management is also available to ensure that residents receive their medications on time.

At New Perspective Superior, we understand the importance of maintaining an active lifestyle. Residents can participate in resident-run activities as well as scheduled daily activities that cater to their interests and abilities. For those who wish to explore the surrounding area, our community is conveniently located near three cafes, two parks, nine pharmacies, eleven physicians' offices, thirty-three restaurants, four transportation options, three places of worship nearby.

We strive to create a warm and welcoming atmosphere where residents can feel at home while receiving the care they need. Come visit us at New Perspective Superior and discover how our Memory Care services can enhance your loved one's quality of life.

Nearby Places of Interest

Restaurants

  • Grizzly's Grill N' Saloon (0.2 miles)
  • Applebee's (0.3 miles)
  • Arby's (0.5 miles)
  • Taco John's (0.6 miles)
  • McDonald's (1 miles)
  • Jack's Place (1 miles)
  • Jamrock Cultural Restaurant- (1.1 miles)

Physicians

  • Rolando R Rosas MD (0.2 miles)
  • Essentia Health St Mary's-Superior Clinic (0.3 miles)
  • Lake Superior Community Health Center (0.3 miles)
  • Twin Ports Va Clinic (0.3 miles)
  • Oral & Maxillofacial Surgical Associates (0.4 miles)
  • Vision Pro Optical (0.6 miles)
  • Avada Audiology & Hearing Care (1.5 miles)

Pharmacies

  • St Mary's Duluth Clinic Health (0.2 miles)
  • CVS Pharmacy (0.5 miles)
  • Walgreens (1 miles)
  • Super One Foods (1.4 miles)
  • Essentia Health (1.9 miles)
  • Essentia Health-Superior Pharmacy (2.9 miles)
  • Super One Foods (2.9 miles)

Hospitals

  • Va Superior Clinic (0.3 miles)
  • St Luke's Mariner Medical Clinic (1.8 miles)
  • Denfeld Medical Center (3.9 miles)

Transportation

  • Richard I Bong Airport (SUW) (1.4 miles)
  • BNSF Railway (1.4 miles)
  • Thompson Rental (2.3 miles)
  • BNSF Railway (3.7 miles)

Cafes

  • Empire Coffee (1.7 miles)
  • Corner Cafe South End Superior (2.1 miles)
  • Peet's Coffee and Tea (2.8 miles)
  • Caribou Coffee (5.8 miles)
  • Duluth Coffee Company (6.1 miles)

Places of Worship

  • North Bay Community Church (2.4 miles)
  • St Andrews by-the-Lake Episcopal Church (4.1 miles)
  • Twin Ports Baptist Church (5 miles)
  • Darrow Road Wesleyan Church (5.8 miles)

Parks

  • Norton Park (4.6 miles)
  • Lincoln Park (4.9 miles)
  • Canal Park (5.7 miles)
  • Duluth Parks & Recreation Department (5.8 miles)
  • K9 Haas Memorial Dog Park (6.2 miles)
  • Cascade Park (6.2 miles)
  • Proctor Historical Park (6.2 miles)

Theaters

  • Duluth Cinema Duluth, Mn (5.7 miles)

Frequently Asked Questions

Where is New Perspective Superior?
Does New Perspective Superior provide care for residents with dementia or Alzheimer's disease?
What photos are available for New Perspective Superior in Superior, Wisconsin?

Nearby Communities

  • New Perspective Twin Ports

    New Perspective Twin Ports

    Superior, WI

    4.4 from 39 reviews
    $2,634 to $5,332 / month

    pro Attentive staff, clean facilities, and engaging activities.

  • Encompass Healthcare Cbrf 500

    Encompass Healthcare Cbrf 500

    Superior, WI

    1 from 2 reviews
     

    pro Intimate 14-bed setting with 24-hour supervision, ADL support, medication management, and coordinated transportation.

  • Encompass Healthcare Assisted Living

    Encompass Healthcare Assisted Living

    Superior, WI

    1 from 2 reviews
     

    pro Small, intimate community with personalized care and memory care specialization, 24/7 supervision, ADL support, meals, and transportation coordination.

  • Encompass Healthcare Assisted Living - 500

    Encompass Healthcare Assisted Living - 500

    Superior, WI

    3.2 from 6 reviews
    $3,800 to $4,200 / month

    pro Friendly, helpful staff in a clean, home-like environment with flexible family visit options.

  • Rem Wisconsin III - 31st Street

    Rem Wisconsin III - 31st Street

    Superior, WI

    4 from 3 reviews
     

    pro Fully furnished accommodations with 24/7 supervision and meal service

  • Twin Ports Health Services

    Twin Ports Health Services

    Superior, WI

    3.3 from 10 reviews
    $3,180 / month

    pro Some dedicated nurses and compassionate caregivers provided high-quality care at times.

  • Garden House Estates

    Garden House Estates

    Duluth, MN

    4 from 20 reviews
     

    pro Caring, attentive staff in a warm, home-like atmosphere.

  • Scandia Senior Care of Proctor

    Scandia Senior Care of Proctor

    Proctor, MN

    4.5 from 15 reviews
    $3,198 / month

    pro Friendly staff and good dining with engaging activities.

  • Interim Healthcare - Duluth

    Interim Healthcare - Duluth

    Duluth, MN

    3 from 3 reviews
     

    pro Punctual, friendly caregivers and clear upfront setup.

Assisted Living in Nearby Cities

Related Resources

  • when to move from assisted living to memory careWhen to Transition from Assisted Living to Memory Care: Key Indicators, Steps, and Finding the Right Community

    Transitioning from assisted living to memory care is driven by an individual's cognitive decline and specific needs, requiring careful evaluation of indicators like increased confusion and wandering. The process involves consulting medical professionals, researching suitable communities, considering financial and legal aspects, and ensuring effective communication for personalized care plans.

  • assisted living vs memory careUnderstanding the Distinctions: Assisted Living and Memory Care Explained

    The article differentiates between assisted living and memory care, explaining that assisted living supports seniors with daily activities while promoting independence, whereas memory care provides specialized services for individuals with dementia, focusing on secure environments and cognitive support. It also addresses staff training, safety considerations, costs, family involvement, and transition strategies for families navigating these care options.

  • how to talk to someone with dementiaHow to Communicate with a Loved One Living with Dementia: 10 Supportive Strategies

    The article outlines effective communication strategies for interacting with loved ones with dementia, highlighting the need for empathy, patience, and understanding while emphasizing supportive approaches like using simple language, minimizing distractions, and focusing on feelings over facts to maintain dignity and foster connection. It also suggests seeking professional guidance when needed as communication challenges evolve.

Call a senior care advisor
By clicking submit, you agree to our Partner's Terms of Use. You also consent to receive calls and texts, which may be autodialed, from our Partner. Your consent is not a condition to using our Partner's service. Please visit our Partner's Privacy Policy for information about their privacy practices.