3141 East Ave S, La Crosse, WI 54601
To contact a resident: (608) 788-7730
For more information about senior living options: (866) 208-4318
Overall Review of This is Brookdale
Pros
Brookdale is beautiful, always clean, bright and welcoming.- Brookdale offers three levels of care, giving residents a path to long-term living.
- Mary has been dedicated to welcoming new residents and ensuring their transition to their new home goes well.
- Mary is a key staff member who makes new residents and families feel at home and is usually the first person they meet during the admission process.
- Brookdale is a fantastic assisted living facility to place a loved one with.
- They provide many options to fit different care levels, from independent living to higher memory care needs.
- The staff is outstanding and always accommodating, willing to help and answer questions.
- Brookdale is an awesome place for a senior to live, offering safety and a sense of dignity.
Cons
Brookdale has super poor management.- The facility is not a good place for loved ones.
- They care more about money than proper care.
- The director was informed but nothing was done.
- Residents were left in their Depends overnight (from 7:00 PM until 7:00 AM).
- Shoes were put on the wrong feet.
- A resident fell at least ten times and ended up in the ER at least six times.
- There were only two staff at night for 33 residents.
- There was no one around to help, and it is unclear how long she waited.
- The facility is inadequate.
Review
Brookdale La Crosse is best suited for seniors who want a bright, home-like atmosphere with a clear path from independent living to higher levels of care, all on one campus. The community presents itself as a welcoming option where admissions staff, led by Mary, guide families through a smooth transition. The three-tier care model and the presence of memory care within the same campus offer practical long-term planning: residents can stay in familiar surroundings as needs evolve. For families valuing a polished onboarding and a setting that feels comfortable for daily life, Brookdale delivers a solid, if imperfect, fit.
On the upside, Brookdale La Crosse checks many boxes. The facility is beautiful, clean, bright, and consistently welcoming, with spaces that promote dignity and comfort. Rooms are described as nice, and the environment supports a sense of belonging for residents. The staff frequently comes across as responsive and dedicated, with Mary standing out as a steady, reliable anchor who guides new residents and families through the admission process. The ability to offer memory care alongside general assisted living is a meaningful strength, particularly for families navigating cognitive or evolving needs, and it provides a practical continuum on one campus.
Yet the picture isn’t without significant concerns. A number of reviews point to management that struggles to address problems promptly, and night staffing appears insufficient for the resident load, which amplifies safety risks when falls or delays in assistance occur. Accounts describe residents ending up in the ER after multiple falls, others wearing the wrong clothing, or going hours without basic needs being met. Some families felt the facility prioritized finances over care, and direct complaints to leadership yielded little observable improvement. These issues are substantive, touching daily safety and reliability, not merely perception.
Those pros offset the concerns to the extent that warmth, routine, and a sense of dignity remain strong assets, but the offset is not guaranteed. The strong front-line culture, especially a capable admissions experience and a responsive, caring staff, provides a foundation for good daily life. The presence of a full continuum of care within the same campus is a meaningful safeguard for residents whose needs will rise over time, and memory-care options add a critical layer of security for cognitive decline. If leadership can stabilize staffing and implement clear, accountable responses to safety incidents, the positives translate into a dependable, reassuring home rather than a fragile arrangement.
Families evaluating Brookdale should prioritize an in-person tour that focuses on real-life operations: observe night-shift coverage, speak with current residents about response times, and request to review incident logs. Ask how leadership handles complaints and what concrete changes followed the most serious incidents. For residents with memory impairment or higher acuity, verify dementia-unit staffing ratios and the structure of programming. If the answers demonstrate solid leadership, sufficient night supervision, and demonstrable improvements, Brookdale becomes a strong, practical choice. If not, it is prudent to compare alternatives with steadier governance and safer, more consistent oversight.
Bottom line: Brookdale La Crosse offers a practical, human-centered living option with a clear care pathway and a welcoming atmosphere. The setting, paired with a responsive frontline team and the benefit of on-site memory care, is compelling. However, substantive questions remain about management consistency and night-time safety oversight. For families able to verify stable leadership and a proactive approach to accountability, Brookdale can be a dependable, dignified home. For those prioritizing unwavering safety and transparent governance, exploring alternatives with stronger governance and reliable night supervision is a prudent step.
Assisted Living
Activities on-site
Devotional services off-site
Indoor common areas
La Crosse Municipal (7 miles away)
Ambulatory care
Diabetic care
Meals provided
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