900 North Fourth Street, New Richmond, WI 54017
For more information about senior living options: (866) 208-4318
Overall Review of Northside
Pros
The facility is beautiful with large private rooms for each resident.
The staff are amazing and provide the best care and support.
It is highly recommended as a long-term care facility in the St. Croix County area.
The facility is very clean and well kept.
Residents are greatly cared for and the staff are well qualified and thorough.
The rehab team is wonderful, and the long-term care rooms are spacious and well set up.
The facility would be strongly recommended for rehab post-surgery or as a long-term option.
The facility is in pristine condition.
The facility offers a full range of PT equipment, billiards, planned activities, and a salon.
All rooms are private, adequately sized, and can be personalized with built-in shelves and space for photos.
Each room has a private bathroom with wheelchair accessibility, handheld shower, and a built-in shower seat.
Families feel relieved and excited about their loved ones moving to this facility.
The staff take care of the rest.
Cons
The grandfather was starved to death in that place.
The facility was chronically understaffed with poor inter-shift communication.
The mom lost over 30 pounds in six months and suffered bruising of unknown origin.
She developed a pressure sore, pneumonia, a urinary tract infection, and an eye infection.
CNAs performed peri-care without gloves on her.
The state investigation found violations of state and federal laws, and the mom was denied basic human dignities.
Review
Northside in New Richmond, WI is best suited for families who want a well-appointed, residential-style environment with ample private space and strong rehab and activity options, and who value hands-on staff involvement in day-to-day care. This community appears most attractive to families seeking long-term care or post-acute recovery where private rooms, accessible bathrooms, and personalization of living space are priorities. It also suits those who are navigating a move from another state and appreciate a facility that can help with the transition, paperwork, and coordination of services rather than leaving families to figure it out alone.
Potential buyers should consider alternatives if consistent, reliable communication and staffing stability are non-negotiables. Among the reviews, there is a sharp counterpoint from a single source alleging severe neglect at a related St. Croix campus, including weight loss, infections, and alleged mistreatment, accompanied by claims of poor shift-to-shift communication. While that account appears tied to a different facility in the same care network, it signals a critical requirement: investigate current staffing levels, governance, and quality-score results for Northside specifically. Families should not rely on anecdotes alone; they should verify recent state inspections, staffing ratios, and any corrective actions before making a decision.
On the strength side, the most consistent praise centers on cleanliness, spacious private rooms, and the quality of care and staff. Reviews consistently describe the facility as clean and well-kept, with private rooms that residents can personalize. The rehab program is highlighted as a standout, supported by a robust array of equipment, therapists, and a dedicated team that can manage short-term post-surgical rehab or long-term care needs. The social and activity programming, billiards, planned activities, a salon, and a built-in space to display photos, contributes to a livable, engaging environment that reduces isolation and supports daily routines. When families need reassurance about ongoing, attentive care, these elements are meaningful.
The strongest offset to potential concerns rests with the experienced staff and the proactive support noted in several reviews. Descriptions of staff as amazing, thorough, and caring matter greatly in long-term care where consistent, compassionate attention translates into better daily health maintenance and higher resident satisfaction. The ability for staff to assist with transitions, such as moving a loved one from out of state and handling the required administrative steps, reduces family stress and creates a smoother care trajectory. In practical terms, these capabilities can tip the balance in favor of Northside for families who place a premium on reliable, hands-on assistance and a responsive care team.
Still, the variability implied by contrasting reviews cannot be ignored. The positive accounts emphasize staff expertise and facility amenities; the negative account, even if it references a different campus, serves as a caution to verify current policies, staff retention, and quality assurance at Northside. Prospective residents should demand transparent conversations about nurse and aide staffing levels by shift, the facility’s process for escalating concerns, and how care plans are created and updated in real time. Questions about nutrition oversight, wound care protocols, and incident reporting will help separate best-in-class operations from areas needing improvement.
In sum, Northside presents a compelling option for families prioritizing private rooms, a clean, comfortable setting, active rehab, and proactive care coordination. It is less compelling for those who cannot tolerate any risk of inconsistent staffing or who require a guarantee of perfect day-to-day communication without question. The prudent path is a thorough tour followed by direct conversations with administrators, current residents, and family members who can speak to staffing consistency, responsiveness, and the facility’s commitment to ongoing quality improvements. Where Northside demonstrates clear strengths in environment, rehabilitation capability, and staff engagement, it is wise to corroborate those strengths with solid, up-to-date quality metrics and firsthand experiences before deciding.





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