Maxim Healthcare in Morehead City, NC

Pros

• Maxim is praised for delivering top-quality in-home health care services provided by professionals.
• Maxim’s staff are described as caring and devoted to patients, treating employees like family.
• The Operations Manager is described as a saint who goes out of his way to help.
• The Morehead City office is recognized as the best, with staff such as Kieta, Faith, and Lindsey going above and beyond.
• Faith is noted as a caring contact who listens and follows through, and the Supervisors are highly regarded.
• The team is described as pleasant, helpful, and accommodating to both staff and clients.
• Employees feel respected and appreciated, with the team genuinely caring about their needs.
• Maxim provides staff with the knowledge and education needed to perform their jobs properly.
• The company is seen as offering opportunities for clients and potential overtime.

Cons

• The reviewer gave Maxim a one-star rating, possibly as low as 0.5.
• There is a very terrible lack of communication from the office and a serious lack of consistency in CNA coverage.
• There have been about 10 different CNAs since April 2020, with only one staying about six weeks, and schedule changes are often not communicated in a timely manner.
• The constant turnover brings multiple unfamiliar CNAs into the home, which is disconcerting and aggravates the patient’s dementia by continuous staff changes.
• The service is disheartening and disappointing, marked by unprofessionalism and empty promises; the reviewer would not recommend the company (including an incident where a nurse aide canceled three days in a row with no backup plans).

Review

This Maxim Healthcare community is best suited for families who prize a genuinely caring, family-like approach to in-home health support and who can work with a team that emphasizes strong local leadership and personal attention. The Morehead City office has earned praise for treating clients and staff with humanity, and it is led by supervisors who, in many accounts, invest heavily in relationships. For families seeking a provider that values compassion, open lines of communication, and a culture where staff feel supported, this office can deliver meaningful, person-centered care when the care team remains stable.

At the same time, certain realities make alternatives worth considering. The most recurring red flag is inconsistency in caregiver coverage and uneven office communication. Families report frequent CNA turnover, sometimes dozens of aides over a short period, with only a minority delivering consistent, long-term care. Late or after-the-fact notifications about schedule changes are common, and new CNAs arriving unannounced at the door creates confusion and agitation for dementia patients. For households requiring unwavering routine and minimal disruption, these gaps can undermine trust and elevate caregiver-related stress rather than ease it.

The strongest positives here lie in the genuine care demonstrated by staff and the strength of leadership when it is functioning well. Several reviews highlight CNAs who perform competently and with kindness, alongside office leaders and supervisors who make a real effort to support both clients and caregivers. The Morehead City team is repeatedly described as pleasant, responsive, and invested in doing “the right thing.” Notably, long-tenured staff members praise the regional leadership and acknowledge ongoing efforts to reinforce training, recognition, and personal support for employees. When the care team coalesces around a stable plan, the resulting quality of care can be very high.

Those same pros do not completely offset the main drawbacks, however. The best care hinges on continuity, and that continuity is inconsistent here. Even with a strong culture and capable supervisors, the patient experience suffers whenever caregiver certainty collapses because of turnover and communication lapses. The gap between what families are promised and what actually occurs, such as last-minute cancellations or misaligned schedules, has, in several accounts, caused tangible disappointment and logistical headaches, including missed trips or therapeutic sessions. In-home care relies on predictable routines; without them, even well-intentioned teams struggle to keep dementia-related behaviors calm and cooperation high.

For families navigating a decision, several practical steps help translate this landscape into a sound choice. Prioritize clarity on caregiver assignment: demand a dedicated care team or at minimum a consistent lead CNA with a stable secondary roster, and obtain a written schedule with backup coverage in case of illness or absence. Establish a direct, reliable point of contact in the office and a defined notification protocol for changes, with guaranteed advance notice whenever possible. Request a formal care plan, including routines, preferences, and escalation steps, and insist on periodic reviews with the supervisor. Before committing, consider a trial period to test consistency, and have a candid plan for what to do if turnover remains high or communication falters, even if that means evaluating private-duty options or alternative providers.

In the end, Maxim Healthcare’s Morehead City operation represents a practical, compassionate option for families who can tolerate occasional disruption in exchange for a visibly caring culture and strong local leadership. The best-fit households are those that value human connection, have flexibility around caregiver changes, and insist on robust, proactive communication from the office. For families where a fixed caregiver roster and guaranteed scheduling are non-negotiable, alternatives should be explored, with a clear demand for guaranteed continuity and a solid backup plan. The current leadership trajectory appears promising, but the decision hinges on a concrete commitment to stable teams and predictable communication in the weeks ahead.