1919 North 19 Th Street, Milwaukee, WI 53205
For more information about senior living options: (844) 490-3973
Over a birthday weekend in Wisconsin (August 7?9, 2025), a tiny Milwaukee souvenir shop along a downtown corridor became the focal point of mixed experiences for visitors from out of town. Several reviewers paint a picture of a compact, cozy space that is loaded with Milwaukee-themed items - postcards, posters, breweriana, books, magnets, and a handful of vintage pieces. The shop's size is repeatedly described as "small" and "cramped," with a note that there isn't a lot of room to move around. Yet many reviewers also describe shelves and shelves of local flavor, enough to feel like a genuine local gift shop rather than a generic tourist stand-in. Some visitors left with a couple of glasses or a handful of keepsakes, while others left wishing the store were larger or priced more moderately.
Service experiences in the shop span a broad spectrum. A number of reviewers recall unwelcoming or inattentive staff, with phrases like "the cashier lady/young girl didn't welcome or acknowledge anybody" and notes that the person behind the counter stayed seated and disengaged. One account explicitly mentions the cashier being "more interested in his music than his job," contributing to a sense of a chilly first impression for some guests. On the other hand, several shoppers describe positive, helpful interactions: staff who were happy to answer questions about the area, a knowledgeable owner, or workers who assisted with practical needs (like packaging a large print securely for travel). Another review calls the staff "super cool" and helpful, distinguishing a few clearly standout service moments from the more indifferent ones. The variance in experiences highlights how a small, intimate shop can feel very different depending on who is working a given day.
Product selection and pricing sit at the heart of the shop's appeal and its controversy. For many visitors, the store delivers exactly what they came for: a curated Milwaukee souvenir mix that includes a vibrant array of postcards, wall art, shirts, magnets, candles, coasters, puzzles, and vintage collectibles. The store is frequently praised as a solid spot for Milwaukee gifts and as a reliable place to find items that feel authentic to the city. Several reviewers describe it as a "great little gem downtown" with a broad selection of books, posters, and decor that captures the local vibe. Yet price sensitivity surfaces repeatedly. Reviewers describe items that feel "overpriced," with concrete examples such as a thin shirt priced around $60 and sweatshirts near $48. Magnets and small accessories show more modest price points, but even those balance against some items that seem to price gouge for a touristy store. A few comments acknowledge that while some items are pricey, others represent fair or reasonable gift shop pricing, depending on the item and the quality.
The shop's operating hours and accessibility are another recurring thread. Several reviews mention the store being closed when visitors arrived, sometimes at mid-afternoon. One reviewer found the shop closed at 1:20 pm and then opened later at 1:45 pm, only to encounter the shock of pricey merchandise and limited options. Another visitor noted walking 30 minutes in the heat only to find the door shut, with the implication that the posted hours were not reliable. There are also comments that the store seems to be open only on select days or during short windows, with one user characterizing it as "literally only open two hours a week." These inconsistencies can leave travelers frustrated, especially when they're trying to squeeze a quick visit into a busy itinerary. Still, other reviewers report Sunday openings and a sense that, when open, the shop offers a strong, satisfying Milwaukee souvenir experience.
Despite the occasional frustrations, there is a strong thread of appreciation for what the shop offers. Many reviews describe it as a welcoming option for visitors wanting a local keepsake without slogging through vast chains of tourist shops. The shop is praised for its Milwaukee focus, with glowing remarks about finding exactly what one needs to remember a trip - whether a postcard, a framed piece of art, or a distinctive keepsake that nods to local culture and history. Several customers specifically highlight the quality and the unique items, including vintage brewery-themed pieces, local artist contributions, and a mix of giftable goods. The shop earns praise as a place that celebrates Milwaukee's character rather than simply selling "junk," a distinction some reviewers emphasize when comparing it to beach-town or generic souvenir stores elsewhere.
Beyond the everyday shopping experience, a few anecdotes underscore the shop's role in the broader travel story. One review references discovering the Milwaukee pin and the idea of the "people's flag," suggesting a moment of local history and pride that enlarged the meaning of a simple purchase. A shopper recounts how the store's staff offered practical help during a trip - packaging a large print so it could travel safely on a plane, a small but meaningful gesture that resonated with the traveler. Another reviewer notes discovering a strong sense of local culture through the shop's combination of modern Milwaukee merchandise and vintage collectibles, describing the space as a hub of "hidden treasures." There are even stories of seamless online-to-offline experiences, such as a customer who ordered online, faced a temporary store setback due to a fire, and then received swift, reliable delivery once the situation was resolved - an anecdote that casts the shop in a positive light for efficiency and care under atypical circumstances.
In sum, the sentiment around this Milwaukee souvenir shop sits at a crossroads of charm and contention. The space is celebrated for its tight-knit, downtown flavor, its curated selection of Milwaukee-centric gifts, and the sense that you're shopping somewhere that truly understands the city. It is also criticized for its small footprint, occasional price sensitivity, and inconsistent service that can affect the shopping mood on any given day. Hours and access can be unpredictable, which can be a letdown for tourists trying to fit a visit into a tight schedule. For visitors who prize authentic Milwaukee memorabilia and don't mind paying a premium for boutique items, the shop can feel like a treasure trove and a memorable stop. For those who place a higher priority on value, spacious browsing, and consistently warm customer service, it can be a tougher fit. Overall, it remains a distinctive, locally flavored stop that many travelers will remember - whether for the goods it offers or the lessons learned about downtown shopping during a Wisconsin weekend.
Urban Living II in Milwaukee, WI is an exceptional assisted living community that offers a range of care services and amenities to cater to the unique needs of its residents. With a focus on providing high-quality care in a comfortable and homely environment, this community is dedicated to ensuring the well-being and happiness of every individual.
Residents at Urban Living II can choose between board and care home or memory care options, depending on their specific needs. The community boasts a fully furnished living area, creating a cozy and inviting atmosphere for residents to feel at home. Additionally, the outdoor space and garden offer a tranquil retreat where residents can relax and enjoy nature.
Care services provided at Urban Living II include assistance with activities of daily living such as bathing, dressing, and transfers. The experienced staff also assists with medication management, ensuring that every resident receives the correct dosage at the right time. A mental wellness program is available to support residents' emotional well-being.
The community places great emphasis on dining experiences by accommodating special dietary restrictions and offering meal preparation and service. Residents can look forward to delicious, nutritious meals tailored to their dietary needs.
To keep residents engaged and entertained, scheduled daily activities are organized to suit varying interests. Whether it's participating in group exercises or enjoying social gatherings, there are plenty of opportunities for residents to interact with one another and foster meaningful connections.
Urban Living II is conveniently located near various amenities that enhance residents' quality of life. With cafes, parks, pharmacies, restaurants, transportation options, places of worship, and hospitals nearby, access to essential services is never far away.
Overall, Urban Living II in Milwaukee offers a warm and welcoming environment where seniors can thrive in a supportive community. From personalized care services to engaging activities and convenient amenities nearby, residents can enjoy an enriched lifestyle while receiving the assistance they need
Urban Living II is located at 1919 North 19 Th Street, Milwaukee, WI 53205 in Milwaukee County, Wisconsin
Urban Living II offers a comprehensive suite of services designed to support individuals with dementia or Alzheimer's disease, addressing both their physical and emotional needs. Assistance with dressing and bathing promotes personal dignity while fostering independence, which is vital for residents' self-esteem. Medication management ensures adherence to prescribed therapies, avoiding complications that can arise from missed doses. Meal preparation and service cater to dietary needs and preferences, while transportation arrangements facilitate necessary medical appointments, ensuring continuity of care. Coordination with healthcare providers streamlines communication regarding treatment plans, enhancing overall health outcomes. Activities of daily living assistance helps residents maintain routine and familiarity in their day-to-day lives. The dedicated 24-hour supervision offers peace of mind for both residents and their families, alleviating concerns about safety and well-being. Additionally, the dementia waiver allows for tailored support based on individual needs, complemented by specialized memory care programming that engages cognitive function through curated activities. Meanwhile, the mental wellness program addresses holistic health aspects essential for emotional stability, particularly in those experiencing mild cognitive impairment. Together, these features create a nurturing environment that promotes quality of life and fosters meaningful connections among residents.
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