First & Main of Bloomfield Township
Save100 West Square Lake Road, Bloomfield Township, MI 48302
For more information about senior living options: (866) 208-4318
Overall Review of First & Main of Bloomfield Township
Pros
Avalon Bloomfield offers a welcoming, warm, and elegant atmosphere where residents feel genuinely cared for.
The staff are attentive, kind, and dedicated to residents' well-being.
The facility is well maintained, with delicious food, and families speak highly of the care and staff.
The team provides a calming presence during transitions and treats residents like family.
Susannah Castillo's professionalism and compassion have made a tremendous difference in residents' care.
The staff consistently treats residents with dignity and helps engage them in activities.
They go above and beyond, coordinating events and personal care needs, such as birthday celebrations.
The atmosphere is clean, safe, and happy, giving families peace of mind.
Cons
Constant staff changes and frequent understaffing have left a lot to be desired since Grace Management left.
The latest nurse left after only a couple of months, and staff gave conflicting information.
The reviewer fears retaliation and notes their loved one is too aged and frail to move or risk more problems.
They seldom have an attendant answering the phones, hours at a time.
Review
First & Main of Bloomfield Township is best suited for families seeking an upscale, home-like assisted living with a strong emphasis on memory care, where genuine warmth, social engagement, and dependable caregiving are the core expectations. The community earns its appeal from a welcoming atmosphere, thoughtful design, and a calendar of activities that keeps residents connected and engaged. For families prioritizing dignity, daily life with built-in social opportunities, and a facility that feels like a real home, this location stands out as a practical fit in the Bloomfield/Birmingham corridor. It is especially compelling for those who want a setting that blends comfortable living spaces with attentive, person-centered care.
Those who may want to consider alternatives are the families that demand absolute staffing stability and unambiguous, consistently reliable nursing communication. Several reviewers note staffing fluctuations and turnover, especially among clinical staff, since a prior management transition. If continuity at the nurse level and a fully predictable clinical leadership team are non-negotiable, it’s prudent to compare options where long-tenured teams and documented retention metrics are front and center. For residents who require very tight control over daily routines or who have heightened sensitivity to staff changes, a slower-moving, more stable environment may be preferable.
The strongest pro here is the care culture itself. Across the board, families describe staff as attentive, kind, and genuinely engaged with residents’ well-being. Directors and lead caregivers receive frequent praise for professionalism and compassion, and resident and family testimonials highlight moments of dignity, warmth, and responsive assistance during transitions from hospital or rehab. The memory care environment is repeatedly singled out for its thoughtful engagement, with residents increasingly involved in activities and social interaction rather than withdrawal. In short, the human side of care is the community’s enduring strength, anchoring trust even as staffing conversations arise.
That said, the main cons, staff turnover and occasional gaps in day-to-day consistency, are real and tangible. Some reviews point to short-staffed periods and changes in key clinical personnel, which can translate into mixed communication experiences and variable routine execution. The result is a practical tension: the atmosphere, programs, and quality of relationships are outstanding, while the behind-the-scenes cadence of staffing can feel unsettled at times. Prospective families should weigh how much emphasis they place on a steady daily rhythm versus the visible, high-quality care that persists through shifts in personnel.
The healthy offset here comes from a proven, person-first care ethos that endures even as teams turn over. When the caregiving culture remains anchored by compassionate staff and responsive leadership, families often report calmer transitions, better mood in residents, and ongoing engagement with activities and nutrition that residents genuinely enjoy. The facility’s design and amenities, spacious rooms, easy access to mobility aids, and safety features like pendant-call systems, support practical needs and provide peace of mind for families managing complex care. Coupled with strong food quality and a vibrant social scene, the overall experience remains compelling, mitigating the impact of staffing flux.
For families making an actionable plan, the path is clear: visit with eyes wide open to both the care environment and the staffing narrative. Observe staff interactions with residents, ask direct questions about nurse continuity, and request a current schedule to gauge how often caregivers rotate. Talk to the director and to frontline caregivers if possible, and review recent change-management steps taken after leadership transitions. Confirm what is included in the “all-in-one” pricing and how care needs are scaled if a resident’s condition changes. If warmth, dignity, and an active community footprint matter most, First & Main delivers that promise in a way few rivals do in the area; if unbroken clinical continuity tops the list, it remains essential to compare closely with alternatives that emphasize long-tenured teams and fixed leadership.
Features
Housing
158 resident community capacity
Types of Care
Assisted Living
Memory Care
Amenities
Air-conditioning
Beauty salon
Cable or satellite TV
Computer center
Dining room
Fitness room
Fully furnished
Gaming room
Garden
Housekeeping services
Kitchenette
Move-in coordination
Outdoor space
Private bathrooms
Restaurant-style dining
Small library
Telephone
Wellness center
Wi-Fi/high-speed internet available
Transportation
Community operated transportation
Transportation arrangement
Transportation arrangement (non-medical)
Transportation to doctors appointments
Care Services
12-16 hour nursing
24-hour call system
24-hour supervision
Activities of daily living assistance
Assistance with bathing
Assistance with dressing
Assistance with transfers
Coordination with health care providers
Dementia waiver
Diabetes diet
Hospice waiver
Meal preparation and service
Medication management
Mental wellness program
Mild cognitive impairment
Special dietary restrictions
Specialized memory care programming
Transportation arrangement (medical)
Transportation to doctors appointments
Dining
Diabetes diet
Special dietary restrictions
Activities
Community-sponsored activities
Concierge services
Fitness programs
Planned day trips
Resident-run activities
Scheduled daily activities
Description
First & Main of Bloomfield Township is an assisted living community located in Bloomfield Township, MI. The community specializes in providing Memory Care for individuals with Alzheimer's disease or other forms of dementia.
Residents at First & Main of Bloomfield Township enjoy a wide range of amenities designed to enhance their comfort and well-being. These amenities include a beauty salon for personal grooming needs, cable or satellite TV for entertainment, community-operated transportation for easy access to nearby areas, and a computer center for staying connected with loved ones.
The community also offers a spacious dining room where residents can enjoy delicious and nutritious meals in a restaurant-style setting. There is also a fully furnished fitness room for those who want to stay active and maintain their physical health.
For relaxation and entertainment, there is a gaming room, outdoor space, small library, and wellness center available to residents. High-speed internet/Wi-Fi enables residents to stay connected online.
First & Main of Bloomfield Township provides comprehensive care services to support the daily needs of its residents. This includes 24-hour call systems and supervision to ensure their safety at all times. Trained staff assist with activities of daily living such as bathing, dressing, and transfers. Medication management is also provided to ensure proper dosage and administration.
In addition to physical care, the community offers specialized memory care programming for individuals with dementia or cognitive impairments. There is also a mental wellness program that promotes emotional well-being.
Transportation arrangements are available for both non-medical needs such as shopping trips or social outings and medical appointments.
Residents at First & Main of Bloomfield Township can take advantage of the numerous nearby amenities and services in the surrounding area. There are three cafes within close proximity, providing convenient options for socializing or grabbing a coffee with friends. Five parks offer opportunities for outdoor recreation and relaxation. Ten pharmacies ensure easy access to medications, while five restaurants provide diverse dining options. One place of worship nearby allows residents to maintain their spiritual practices. Additionally, there is a hospital nearby for any healthcare needs that may arise.
Overall, First & Main of Bloomfield Township provides a supportive and engaging assisted living community where individuals with memory care needs can live comfortably and receive the care they require.
Nearby Places of Interest
This part of Bloomfield Township, Michigan offers a variety of amenities and services that could make it an attractive option for senior living. With several pharmacies in close proximity, accessing medication and healthcare services is convenient. Additionally, there are numerous restaurants and cafes in the area providing dining options to suit various preferences. Places of worship are also nearby for spiritual fulfillment. For recreational activities, there are parks within a short distance where seniors can enjoy nature and outdoor activities. In terms of healthcare, there are hospitals and physician offices in the vicinity offering medical services. Overall, this area provides a well-rounded environment with essential services readily accessible for older adults looking for a comfortable living situation.
Restaurants
- Kerby's Koney Island (0.1 miles)
- Little Daddy's (2 miles)
- The HUB Stadium (4.1 miles)
- Grand Tavern (4.4 miles)
- Hunter House Hamburgers (4.8 miles)
- Carnival Market (5.2 miles)
- CK Diggs (5.4 miles)
Pharmacies
- Rite Aid (0.2 miles)
- CVS Pharmacy (0.3 miles)
- CVS Pharmacy (1.7 miles)
- Rite Aid (2.5 miles)
- Rite Aid (3.1 miles)
- CVS Pharmacy (3.2 miles)
- Rite Aid (3.6 miles)
Places of Worship
- St Hugo of the Hills Church (1.3 miles)
- Church Of The Holy Redeemer (5.2 miles)
Cafes
- Avon Donuts (1.4 miles)
- Panera Bread (4.3 miles)
- Starbucks Reserve (4.8 miles)
- Starbucks (5.4 miles)
- Antonio's Cafe & Grill (5.4 miles)
- Panera Bread (5.8 miles)
- Starbucks (6.4 miles)
Hospitals
- McLaren Oakland (2.7 miles)
Parks
- Riverside Park (3.1 miles)
- River Woods Park (3.6 miles)
- Firefighters Park (4.4 miles)
- Avondale Park (4.4 miles)
- Shain Park (4.8 miles)
- Dodge #4 State Park (5.2 miles)
- Innovation Hills (5.3 miles)
Physicians
- Beverly Hills Orthopedists (5.5 miles)
- Troy Medical Center (6 miles)
- Troy Orthopedics Associates (6.1 miles)
- Oral & Facial Surgeons of Michigan PC (6.4 miles)
- Beaumont Medical Center - West Bloomfield (6.6 miles)
- Millenium Diagnostic Center (7 miles)
- Coleman, Stephanie Mclaren Oakland Waterford Medical Associates (7.4 miles)
Theaters
- MJR Troy Grand Digital Cinema 16 (7.4 miles)
Frequently Asked Questions
First & Main of Bloomfield Township is located at 100 West Square Lake Road, Bloomfield Township, MI 48302 in Oakland County, Michigan
The 24-hour supervision at First & Main ensures residents are continually monitored, offering immediate assistance and a sense of security that can alleviate anxiety commonly associated with dementia. Activities of daily living assistance, including help with bathing, dressing, and transfers, empower residents to maintain their dignity while receiving necessary support. Coordination with health care providers facilitates a comprehensive approach to individual care plans, while the dementia waiver allows for tailored services that meet specific cognitive needs. Meal preparation and service address nutritional requirements crucial for overall health, and medication management prevents potential complications from missed doses. The mental wellness program and specialized memory care programming foster cognitive engagement and social interaction, helping to enhance residents' quality of life. Additionally, transportation arrangements for medical appointments ensure that individuals maintain access to essential health services without added stressors. Together, these features create a nurturing environment conducive to both safety and well-being for those living with dementia or Alzheimer's disease.
First & Main of Bloomfield Township on seniors.fyi includes 10 photos including images showing interior, decor, windows, mirrors, bedroom, living room, dining, seating area, and more.
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Related Resources
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Dementia Behaviors: In-Depth Understanding and Effective Coping StrategiesDementia causes cognitive decline and challenging behaviors that caregivers must manage, necessitating an understanding of the neurological basis of these issues. Effective strategies and self-care for caregivers can enhance support for those with dementia and improve their daily lives.
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5 Early Indicators of Dementia and What You Can DoThe content outlines five key early indicators of dementia, including significant memory loss and confusion about time and place, while emphasizing the need for professional evaluation and emotional support for both individuals showing symptoms and their caregivers. It encourages family members to monitor these signs closely and use online quizzes for initial awareness.
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8 Important Indicators That Memory Care May Be NecessaryThe article highlights eight indicators that a loved one with dementia may require specialized memory care, emphasizing the emotional and logistical challenges families encounter in this decision. It discusses signs such as difficulties with daily tasks, safety concerns, and caregiver burnout, suggesting that memory care facilities can provide the necessary support and structured environments for those experiencing cognitive decline.




























