Brian Center Health And Rehabilitation/Goldsboro

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  • Interior

    An interior view of a barbershop with chairs and mirrors.
  • Outdoors

    A well-kept garden with a triangular flower bed in front of a rehabilitation center.
  • Building

    A one-story office building with a sign on the lawn surrounded by greenery under a partly cloudy sky.
  • Trees

    A suburban house surrounded by trees with a well-kept lawn under a partly cloudy sky.
  • Landscaping

    Outdoor picnic area with wooden tables and umbrellas in front of a brick building on a sunny day.
  • Kitchen

    A modern kitchen featuring wooden cabinets and stainless steel appliances.
  • Outdoor

    Sign for Goldsboro Rehabilitation & Healthcare Center.
  • Natural Light

    A sunlit room featuring wicker chairs with colorful cushions and a decorative pillow.
  • Hallway

    A clean and empty hospital hallway with several doors leading to medical rooms.

Brian Center Health And Rehabilitation/Goldsboro

1700 Wayne Memorial Drive, Goldsboro, NC 27534

For more information about senior living options: (844) 490-3973

3.9 from 117 reviews
5 stars
77
4 stars
8
3 stars
3
2 stars
5
1 stars
24

Skilled Nursing Facility

Overall Review of Brian Center Health And Rehabilitation/Goldsboro

Pros

  • pro The staff at Goldsboro Rehab are described as caring and attentive, consistently going above and beyond to help residents.
  • pro The nursing team is praised for knowledge, promptness, and compassionate care.
  • pro The PT/OT staff are highly skilled and show genuine concern for residents' healing and daily function.
  • pro The facility is described as bright, clean, and welcoming, with residents engaged and smiling.
  • pro Administration is recognized for listening to feedback and providing strong leadership.
  • pro Rehab and therapy services are cited as effective, helping residents regain independence and return to normal life.
  • pro The dining program is noted for good food and reliable service.
  • pro Residents feel like family due to the warm, respectful staff and supportive atmosphere.
  • pro The activities program is enjoyed by residents and helps keep them engaged.
  • pro The center is described as safe, well-maintained, and a place where families feel confident in the care.

Cons

  • pro The reviewer said the staff were horrible and did not take care of the residents.
  • pro They reported roaches in the room and described the facility as dirty and run-down.
  • pro The reviewer stated management were bullies and created a hostile work environment.
  • pro They claimed residents were left in their own feces and urine with no explanation.
  • pro The reviewer reported that call bells were left unanswered for hours, sometimes up to 3 hours.
  • pro They described inconsistent care and a lack of compassion from some nurses and aides.
  • pro They warned others to take their loved ones somewhere else because the facility does not care about patients.
  • pro They recounted medication issues, including medications not given on time or at all, and poor communication about care.
  • pro They concluded the facility should be condemned and would not recommend it.

Review

This Goldsboro facility is best suited for families seeking strong rehabilitation outcomes, particularly in physical and occupational therapy, within a warm, family-like environment. The center tends to work best for residents who arrive with clear rehab goals and who respond well to hands-on therapy and dedicated nursing support. Those who prioritize a consistently high level of staffing across all shifts, rigorous hygiene and safety standards, and uniformly reliable communication may want to consider alternatives. The facility's reputation for excellent therapy and compassionate frontline care sits alongside persistent concerns about staffing stability and uneven experiences across different wings.

The main positives are hard to miss. The therapy teams - PT and OT in particular - are repeatedly praised for technical competence, patient engagement, and genuine concern for returning residents to their normal routines. Nursing staff and aides frequently receive thanks for responsiveness, attentiveness, and the ability to explain care plans as they unfold. Families highlight a clean, welcoming atmosphere, regular interaction with administrators, and a culture of teamwork that makes residents feel cared for, sometimes described as a home-like environment. When rehab success is the primary objective, this center consistently delivers meaningful progress and discharge-to-home outcomes.

Yet the negatives cannot be ignored. A persistent thread in the reviews points to inconsistent staffing levels and uneven care quality, especially when moving between wings or shifts. There are credible accounts of long delays for call-bell response, furniture and room maintenance lapses, and occasional gaps in communication about medications or care plans. Several families reported dramatic differences between the 500 hall and the 200 hall, with some patients experiencing timely care and others facing hours of wait times. There are also troubling anecdotes about hygiene, medication administration, and even handling of personal belongings. These outliers matter, and they color the overall risk picture for families making a choice.

These competing forces - excellent rehab potential and a caring atmosphere versus uneven staffing and episodic lapses - create a practical framework for decision-making. Pros offset cons most effectively when a resident's rehab trajectory is central: a steady therapy rhythm, proactive nursing engagement, and visible, everyday signs of progress can mitigate concerns about occasional delays. However, for residents with high needs for consistent staffing, meticulous infection control, and predictable front-desk service, the gaps reported by some families may carry enough risk to seek alternatives. The administration's leadership is repeatedly referenced as competent and engaged, which helps, but it does not erase the lived experiences of those who encountered service variability.

For families considering this center, a disciplined due-diligence plan is essential. Schedule visits across different times and days to observe how call bells are answered, how aides communicate care plans, and how therapy teams coordinate with nursing staff. Speak directly with the rehab manager, nursing leadership, and a few frontline caregivers about your loved one's specific needs - ADLs, mobility goals, wound care, or dementia supports - and ask for concrete examples of discharge-to-home success. Verify current hallway workflows, meal quality, and housekeeping standards, and request recent ombudsman or state survey results if available. In short, weigh the proven rehab strengths and the documented care variabilities against the specific needs and expectations of the loved one.

Overall, Goldsboro Rehabilitation and Healthcare Center remains a compelling option for families where rehab excellence and a compassionate, engaged staff are non-negotiable. The strong therapy culture and consistently positive feedback from residents and families make it a standout choice for post-acute recovery and long-term rehab potential. Caution is warranted, however, for those whose requirements hinge on uniform staffing reliability, spotless daily operations, and flawless medication management. In that balance, this community can be a life-changing fit or a source of significant distress, depending on individual care needs and the specific wing and shift realities at the time of admission.

Features

Housing

  • 130 resident community capacity 130 resident community capacity

Types of Care

  • Skilled Nursing Facility Skilled Nursing FacilitySkilled Nursing Facilities are crucial for seniors as they provide round-the-clock medical care, rehabilitation services, and assistance with daily activities. These facilities ensure that seniors receive the specialized care they need to maintain their health and well-being as they age.

Amenities

  • Air-conditioning Air-conditioningAir conditioning is important for seniors as they are more vulnerable to heat-related illnesses and may have underlying health conditions that make it difficult for them to regulate their body temperature. It helps to keep them comfortable, safe, and healthy in hot weather.
  • Beauty salon Beauty salonBeauty salons are important for seniors because they provide a space for them to feel pampered, socialize, and maintain their personal grooming and hygiene. Regular visits to a beauty salon can help boost seniors' self-esteem and overall well-being.
  • Cable or satellite TV Cable or satellite TVCable or satellite TV is important for seniors because it provides entertainment, news, and companionship, helping to combat loneliness and boredom. It also offers a wide range of programming options tailored to different interests and preferences.
  • Computer center Computer centerA computer center is essential for seniors as it provides access to technology, communication tools, and resources that can enhance their daily lives. It allows them to stay connected with loved ones, engage in online activities, and learn new skills, ultimately promoting socialization and mental stimulation.
  • Dining room Dining roomDining rooms are important for seniors as they provide a space for socialization, connection, and nutritious meals. They offer opportunities for residents to bond over shared meals, foster a sense of community, and promote healthy eating habits. Dining rooms also ensure that seniors have access to well-balanced meals tailored to their dietary needs and preferences.
  • Fitness room Fitness roomHaving a fitness room in a senior living community is essential for seniors to stay active, maintain their physical health, and improve their overall well-being. Regular exercise can help prevent falls, reduce the risk of chronic diseases, and promote mental sharpness. It also provides social opportunities for residents to connect with others and enjoy a sense of community.
  • Fully furnished Fully furnishedFully furnished senior living communities are important for seniors because they provide convenience, comfort, and a hassle-free moving experience. Seniors can easily settle into their new living space without the stress of having to buy and move furniture. This allows them to focus on enjoying their new home and community.
  • Gaming room Gaming roomGaming rooms are important for seniors as they provide a fun and engaging environment for socializing, cognitive stimulation, and physical activity. Games can improve memory, problem-solving skills, and overall mental well-being while fostering friendships and reducing feelings of isolation.
  • Garden GardenGardens are important for seniors as they provide a peaceful and therapeutic environment for relaxation, physical activity, and socialization. Being in nature has been shown to reduce stress, improve mood, and promote overall well-being. Gardens also offer opportunities for seniors to engage in gardening activities, which can improve mobility, flexibility, and cognitive function. Additionally, gardens create a sense of community and connection with others who share a passion for plants and outdoor spaces.
  • Housekeeping services Housekeeping servicesHousekeeping services are important for seniors because they help maintain a clean and safe living environment, promote independence, and reduce the risk of accidents or illnesses. Additionally, having assistance with household chores can alleviate physical strain and allow seniors to focus on other aspects of their well-being.
  • Kitchenette KitchenetteKitchenettes are important for seniors living in senior living communities because they provide the convenience and independence of being able to prepare simple meals and snacks in the comfort of their own living space. This can help promote a sense of autonomy and well-being for seniors, allowing them to maintain some level of control over their dietary choices and daily routines.
  • Move-in coordination Move-in coordinationMove-in coordination is important for seniors because it helps ease the transition into their new living environment. It ensures that all logistics, such as packing, organizing movers, and setting up utilities are taken care of, allowing seniors to focus on settling in and adjusting to their new home. Having a smooth move-in process can alleviate stress and anxiety, making the transition smoother and more enjoyable for seniors.
  • Outdoor space Outdoor spaceOutdoor spaces are important for seniors as they provide opportunities for physical activity, social interaction, exposure to natural light and fresh air, and a sense of connection to nature. Having access to outdoor spaces can improve overall well-being and quality of life for older adults living in senior communities.
  • Private bathrooms Private bathroomsPrivate bathrooms are important for seniors in senior living communities because they provide independence, dignity, and comfort. Having a private bathroom allows seniors to maintain their personal hygiene routines without the need for assistance, promoting a sense of autonomy and privacy. Additionally, private bathrooms help prevent the spread of infections and provide a safe and clean environment for seniors to navigate safely.
  • Restaurant-style dining Restaurant-style diningRestaurant-style dining is important for seniors because it allows them to enjoy delicious, nutritious meals in a social and upscale setting. This enhances their dining experience, promotes healthy eating habits, and fosters socialization with fellow residents, ultimately contributing to their overall well-being and quality of life.
  • Small library Small librarySmall libraries are important for seniors as they provide access to a variety of reading materials, including books, newspapers, and magazines. This can help stimulate their minds, keep them engaged, and provide a sense of community through book clubs and other social activities. Additionally, reading has been shown to improve cognitive function and overall mental well-being in older adults.
  • Telephone TelephoneTelephones are important for seniors as they provide a lifeline for communication with loved ones, emergency services, and healthcare providers. They offer a sense of security and independence, enabling seniors to stay connected and access assistance when needed.
  • Wellness center Wellness centerWellness centers are important for seniors because they offer a variety of programs and services that promote physical, mental, and emotional well-being. These centers provide opportunities for exercise, socialization, education, and relaxation, helping seniors maintain their overall health and quality of life.
  • Wi-Fi/high-speed internet available Wi-Fi/high-speed internet availableWi-Fi/high-speed internet is important for seniors to stay connected with loved ones, access online resources, and participate in virtual activities to combat feelings of loneliness and isolation. It also allows them to easily manage healthcare needs, access entertainment, and engage in lifelong learning opportunities.

Transportation

  • Community operated transportation Community operated transportationCommunity operated transportation is crucial for seniors as it provides them with the means to access essential services, social activities, and medical appointments. It allows seniors to maintain their independence and quality of life by ensuring they can participate in activities outside of their homes. Additionally, community-operated transportation services offer a safe and reliable way for seniors to travel without having to rely on family or friends for assistance.
  • Transportation arrangement Transportation arrangementTransportation arrangements are crucial for seniors as they may face challenges with driving, mobility, or access to public transportation. Having reliable transportation services ensures that seniors can easily attend appointments, social activities, and maintain their independence and quality of life.
  • Transportation arrangement (non-medical) Transportation arrangement (non-medical)Transportation arrangements are essential for seniors as they provide access to essential services, activities, and social interactions outside the home. This service helps maintain independence, mobility, and overall well-being for seniors who may have limited transportation options.
  • Transportation to doctors appointments Transportation to doctors appointmentsTransportation to doctors appointments is crucial for seniors as it ensures they have access to necessary medical care and support, promoting their health and well-being. It allows them to receive timely treatment, monitor existing conditions, and address any new health concerns efficiently. Additionally, transportation services can help seniors maintain their independence and quality of life by enabling them to stay connected with their healthcare providers.

Care Services

  • 12-16 hour nursing 12-16 hour nursing12-16 hour nursing care is crucial for seniors in order to ensure around-the-clock monitoring, timely medication administration, and prompt response to any health concerns or emergencies. This level of care helps to promote the overall well-being and safety of seniors living in senior living communities.
  • 24-hour call system 24-hour call system24-hour call systems are important for seniors because they provide peace of mind and immediate assistance in case of emergencies. This technology ensures that help is always available, promoting safety and security for elderly individuals living alone or in assisted living facilities.
  • 24-hour supervision 24-hour supervision24-hour supervision is important for seniors to ensure their safety, well-being, and access to immediate assistance in case of emergencies or health issues. This constant support provides peace of mind for both seniors and their loved ones, allowing them to age in place with dignity and security.
  • Activities of daily living assistance Activities of daily living assistanceActivities of daily living assistance are important for seniors because they provide essential support with tasks such as eating, bathing, dressing, and mobility. This assistance helps seniors maintain their independence, dignity, and overall quality of life as they age.
  • Assistance with bathing Assistance with bathingAssistance with bathing is crucial for seniors as it helps maintain personal hygiene, prevents infections, and ensures their overall well-being and comfort. It also provides a sense of dignity and independence for seniors who may struggle with this task on their own.
  • Assistance with dressing Assistance with dressingAssistance with dressing is important for seniors because it helps maintain their independence, promotes personal hygiene, prevents accidents and injuries, and improves overall quality of life. This service ensures that seniors can continue to dress comfortably and confidently, despite any physical limitations they may have.
  • Assistance with transfers Assistance with transfersAssistance with transfers is crucial for seniors as it helps prevent falls and injuries, maintains their independence, and ensures they can safely navigate their living environment. It also provides peace of mind for both seniors and their loved ones.
  • Diabetes diet Diabetes dietA diabetes diet is crucial for seniors as it helps manage blood sugar levels, reduce risks of complications, and improve overall health and well-being. By following a balanced and nutritious diet tailored to their specific needs, seniors can better control their diabetes and enhance their quality of life.
  • Meal preparation and service Meal preparation and serviceMeal preparation and service are crucial for seniors as they may have limited mobility or energy to cook nutritious meals. Having access to healthy and convenient food options can ensure they are getting the proper nutrition needed to maintain their overall health and well-being.
  • Medication management Medication managementMedication management is crucial for seniors to ensure they are taking the right medications at the correct dosages and times. This helps prevent adverse drug interactions, reduces the risk of medication errors, and promotes overall health and well-being. Proactive management also allows for adjustments as needed based on changing health conditions or new prescriptions.
  • Mental wellness program Mental wellness programMental wellness programs are essential for seniors as they promote cognitive stimulation, emotional support, and social engagement. These programs help prevent isolation, depression, and cognitive decline, ultimately enhancing the overall quality of life for older adults.
  • Special dietary restrictions Special dietary restrictionsSpecial dietary restrictions are important for seniors because age-related changes in metabolism and health conditions can make it difficult for their bodies to process certain foods. By following a diet tailored to their specific needs, seniors can maintain their overall health and well-being, manage chronic conditions, and reduce the risk of complications such as malnutrition or food interactions with medications.

Dining

  • Diabetes diet Diabetes dietA diabetes diet is crucial for seniors as it helps manage blood sugar levels, reduce risks of complications, and improve overall health and well-being. By following a balanced and nutritious diet tailored to their specific needs, seniors can better control their diabetes and enhance their quality of life.
  • Special dietary restrictions Special dietary restrictionsSpecial dietary restrictions are important for seniors because age-related changes in metabolism and health conditions can make it difficult for their bodies to process certain foods. By following a diet tailored to their specific needs, seniors can maintain their overall health and well-being, manage chronic conditions, and reduce the risk of complications such as malnutrition or food interactions with medications.

Activities

  • Community-sponsored activities Community-sponsored activitiesCommunity-sponsored activities are important for seniors as they provide opportunities for social interaction, mental stimulation, and physical activity. These activities can help improve overall well-being, combat loneliness and isolation, and promote a sense of belonging and purpose among older adults.
  • Concierge services Concierge servicesConcierge services are essential for seniors as they provide assistance with daily tasks and errands, enhance their quality of life by offering convenience and personalized care, and promote a sense of safety and security.
  • Fitness programs Fitness programsFitness programs are crucial for seniors as they help improve strength, flexibility, balance, and overall well-being. Staying active can reduce the risk of chronic diseases, improve mental health, and enhance quality of life in older adults.
  • Planned day trips Planned day tripsPlanned day trips are important for seniors because they offer opportunities for socialization, mental stimulation, and physical activity. They provide a change of scenery and help seniors stay engaged and connected to their community, promoting overall well-being and quality of life.
  • Resident-run activities Resident-run activitiesResident-run activities are important for seniors as they encourage social interaction, creativity, and a sense of autonomy. These activities empower seniors to stay engaged and active in their community while fostering meaningful connections with their peers.
  • Scheduled daily activities Scheduled daily activitiesScheduled daily activities are important for seniors because they provide structure, socialization, mental stimulation, and physical activity. Engaging in regular activities can improve overall well-being and quality of life for seniors living in a community setting.

Description

The Brian Center Health And Rehabilitation/Goldsboro is an assisted living community located in Goldsboro, NC. It offers a range of amenities and care services to ensure the comfort and well-being of its residents.

The community features a beauty salon where residents can get their hair styled or receive other personal grooming services. There is also cable or satellite TV available for entertainment purposes. Community-operated transportation is provided for the convenience of residents who need to travel outside the community.

For those who enjoy working with computers, there is a computer center where they can access the internet or engage in other online activities. The dining room offers restaurant-style dining where residents can enjoy nutritious and delicious meals prepared by professional chefs.

To promote physical fitness, there is a fitness room equipped with exercise machines and other equipment. The community also provides fully furnished accommodations for residents' convenience. Additionally, there is a gaming room where residents can participate in various games and activities.

Outdoor space and gardens are available for residents to relax and enjoy nature. Housekeeping services ensure that the living environment remains clean and tidy at all times. Each resident has access to private bathrooms in their accommodations.

The community offers move-in coordination services to ease the transition for new residents. Transportation arrangements, both non-medical and for doctor's appointments, are handled by staff members as needed. A wellness center is available for residents to receive health-related services, while Wi-Fi/high-speed internet allows them to stay connected with loved ones.

In terms of care services, there is a 24-hour call system in place for emergencies. Trained staff members provide 24-hour supervision and assistance with activities of daily living such as bathing, dressing, and transfers. Residents with special dietary needs or restrictions are accommodated through diabetes diets or special dietary restrictions.

Medication management ensures that residents receive their medications properly and on time. A mental wellness program focuses on promoting psychological well-being among residents.

Various activities are offered to keep residents engaged and entertained. Concierge services are available for any assistance needed. Fitness programs help residents stay active and improve their physical well-being. Planned day trips and resident-run activities provide opportunities for socialization and exploring new experiences.

Overall, the Brian Center Health And Rehabilitation/Goldsboro assisted living community provides a supportive and caring environment where residents can enjoy a comfortable lifestyle while receiving the necessary assistance they need.

Nearby Places of Interest

Restaurants

  • Wendy's (20.3 miles)
  • Cook Out (20.3 miles)
  • McDonald's (20.3 miles)
  • Cracker Barrel (20.9 miles)
  • Chick-Fil-A (21.1 miles)
  • McDonald's (21.3 miles)
  • Texas Steakhouse & Saloon (21.4 miles)

Cafes

  • Starbucks (21.3 miles)

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