2080 Guerneville Rd, Santa Rosa, CA 95403
For more information about senior living options: (844) 490-3973
Primrose of Santa Rosa offers a range of pricing for its accommodations that reflects the local market while providing quality care. For semi-private rooms, costs vary between $3,350 and $6,100, positioning them slightly below the average for Sonoma County at $4,052 and above the state average of $3,333. Studio apartments in Primrose range from $3,395 to $8,550, which again indicates a competitive edge compared to Sonoma County's average of $4,340 and California's typical rate of $4,145. However, private rooms are priced at a flat rate of $4,020, just under the county's average of $4,225 but above the state average of $3,939. Overall, these prices suggest that Primrose seeks to meet varied resident needs while remaining reasonably aligned with broader regional trends.
| Floor plans | Primrose of Santa Rosa | Sonoma County | California |
|---|---|---|---|
| Semi-Private | $3,350 to $6,100 | $4,052 | $3,333 |
| Studio | $3,395 to $8,550 | $4,340 | $4,145 |
| Private | $4,020 | $4,225 | $3,939 |
What level of care are you interested in?
Assisted Living
Memory Care
Independent Living
Skilled Nursing Facility
Continuing Care Retirement Community (CCRC)CCRC
Other
Primrose is truly wonderful and dramatically improves the quality of life of its residents. The staff at Primrose are dedicated, compassionate, and consistently provide the best care. Families feel supported and guided by Primrose throughout the care journey. Primrose offers beautiful grounds and a warm, homey atmosphere that stands out. The care at Primrose preserves residents' dignity and makes their time meaningful. Primrose helps families move through transitions with clear communication and reduced stress.
Medications were not given in the first week. There were difficulties with the Wellness Director due to the first-week medication error. They do not take Medi-Cal, and if funds run out, patients have to leave. The price is out of reach. During an assessment, a staff member indicated they did not want her in the community and that they get to pick who they want.Primrose of Santa Rosa is best suited for families confronting dementia care who want a warm, person-centered environment where staff visibly live to ease daily challenges. The community earns relentless praise for caregivers who are patient, attentive, and genuinely devoted to residents' dignity. Residents with memory impairment who require daily supervision, structured routines, and meaningful engagement tend to respond well here, with staff continually reinforcing a sense of safety and belonging. The campus feel, well?kept grounds, and inviting common spaces create a comforting backdrop for both residents and relatives who value regular updates, transparent communication, and a care team that treats families as partners. In short, Primrose is a strong match for dementia care where quality of life and a humane, involved approach are non-negotiable.
Those weighing alternatives should consider cost and eligibility constraints. A recurring theme is the facility's price point and its lack of Medi-Cal acceptance, which can push families toward more affordable options or facilities with broader public funding. For anyone needing strict budget controls or a facility that accepts Medicaid, Primrose may not be the right fit. Additionally, while the staff generally delivers exemplary care, there are occasional realities of admissions scrutiny and fit, with at least one family reporting a mismatch during the intake process. Potential residents who require a highly clinical, more medicalized model or who anticipate heavy, rapid medical escalation may find other communities better aligned with those needs.
The core strengths - compassionate staff, a dignified care approach, and a robust set of onsite services - balance several drawbacks. The most compelling pro is the way caregivers preserve residents' dignity while maintaining highly personalized attention, often translating into measurable improvements in daily life and overall well?being for those with dementia. Families repeatedly note the visible love, respect, and personal touch that permeate shifts, making challenging days more manageable. The facility also delivers practical value through an integrated medical presence, with on-site clinic services, dental care, and prescription management, plus day club options that ease transitions and offer meaningful daytime engagement. When care decisions become emotionally charged, the combination of thoughtful staff and comprehensive services helps families feel supported rather than overwhelmed.
Care quality is reinforced by concrete examples: staff who anticipate needs, consistent responsiveness across shifts, and a facility environment designed to reduce agitation and promote comfort. Families describe a collaborative atmosphere where caregivers communicate well, explain care plans, and provide guidance through difficult moments. The on-site medical resources reduce the burden of coordinating outside appointments, and the emphasis on preserving dignity during the disease's progression is repeatedly highlighted as a defining strength. The community's strengths extend beyond care to include pleasant surroundings, a welcoming atmosphere, and a sense that residents are valued every day, not just during meals or visits.
Yet a few cautions deserve attention. There have been instances where medication management did not go as planned in the first week, with negative ripple effects on a resident's stability, followed by corrective action. That risk underscores the importance of explicit medication oversight and a clear, rapid response protocol from leadership. Pricing remains a central concern, and prospective residents should verify cost structures and what is included, since Medi-Cal-friendly options are not available. Admission assessments can feel selective at times, so families should approach the process with a clear understanding of eligibility and a plan for advocating when needs are complex. These caveats do not negate the care quality, but they do shape the decision for families balancing financial realities and specific clinical expectations.
The bottom-line recommendation is clear. Primrose of Santa Rosa excels for dementia care when the priority is a heartfelt, family-inclusive model that preserves dignity, reduces caregiver stress, and provides cohesive on-site medical support. This is the place to choose if the objective is to extend meaningful life and improve everyday quality for a resident who thrives on routine, personal attention, and a supportive community. For those confronting budget limitations, strict Medi-Cal requirements, or a preference for a more clinical or modernized facility with broader payer options, alternatives should be explored first. The prudent path is to conduct a thorough visit focusing on medication management practices, ask for detailed cost clarifications, and speak with current families about daily routines and responsiveness. When these elements align, Primrose offers a compelling, experience?tested option for dementia care that families can trust.
Memory CareMemory care is crucial for seniors as it provides specialized support and services for individuals with dementia or Alzheimer's disease. These programs offer a safe and secure environment where residents receive personalized care, cognitive stimulation, and help with daily activities. Memory care helps seniors maintain their independence, quality of life, and dignity while also providing peace of mind for their families.
Activities off-siteEngaging in off-site activities is crucial for seniors to maintain social connections, stay active, and stimulate their minds. It promotes overall well-being and helps combat feelings of isolation and loneliness. Activities on-siteActivities on-site are important for seniors because they provide opportunities for socialization, mental stimulation, physical activity, and overall well-being. Engaging in activities can help seniors stay active, maintain their independence, and improve their quality of life.
Air-conditioningAir conditioning is important for seniors as they are more vulnerable to heat-related illnesses and may have underlying health conditions that make it difficult for them to regulate their body temperature. It helps to keep them comfortable, safe, and healthy in hot weather.
Devotional services off-siteDevotional services off-site are important for seniors as they provide spiritual nourishment, social engagement, and a sense of community outside of the senior living facility. This can enhance overall well-being and help combat feelings of isolation and loneliness often experienced by older adults. Devotional services on-siteDevotional services on-site provide seniors with spiritual support and a sense of community, as well as an opportunity for reflection and guidance during their senior living experience. This can promote emotional well-being and connection to others, leading to a more fulfilling and enriching lifestyle in their later years.
Indoor common areasIndoor common areas are crucial for seniors as they provide a space for socialization, recreation, and community engagement, promoting overall well-being and reducing feelings of isolation and loneliness.
KitchenetteKitchenettes are important for seniors living in senior living communities because they provide the convenience and independence of being able to prepare simple meals and snacks in the comfort of their own living space. This can help promote a sense of autonomy and well-being for seniors, allowing them to maintain some level of control over their dietary choices and daily routines.
Outdoor common areasOutdoor common areas are important for seniors as they provide a space for socialization, physical activity, and relaxation. Being outside in nature can improve mood and overall well-being, while also encouraging movement and engagement with others. These spaces can help combat feelings of isolation and promote a sense of community among residents.
Wheelchair accessible showersWheelchair accessible showers are crucial for seniors as they provide a safe and independent bathing option for those with mobility challenges. These showers help prevent falls and allow seniors to maintain their dignity and autonomy while ensuring they can bathe comfortably.
Wi-Fi/high-speed internet availableWi-Fi/high-speed internet is important for seniors to stay connected with loved ones, access online resources, and participate in virtual activities to combat feelings of loneliness and isolation. It also allows them to easily manage healthcare needs, access entertainment, and engage in lifelong learning opportunities.
Ambulatory care"Ambulatory care services provide essential medical support and treatment to seniors without requiring hospitalization, allowing them to maintain their independence and quality of life while managing chronic conditions or receiving routine medical care."
Incontinence careIncontinence care is essential for seniors to maintain their dignity, hygiene, and overall quality of life. By addressing incontinence issues promptly and effectively, seniors can enjoy a sense of independence and comfort in their daily activities.
Anytime diningAnytime dining is important for seniors because it allows them the flexibility to eat when they are hungry, rather than being restricted to set meal times. This can be especially beneficial for those with medical conditions or medications that affect their appetite, as well as those who may have difficulty adhering to a strict dining schedule. Overall, anytime dining promotes independence and overall well-being for seniors in senior living communities. Gluten-freeGluten-free options are important for seniors as they are more prone to digestive issues and dietary sensitivities. Offering gluten-free meal choices in senior living communities can help improve their overall health and well-being. Guest mealsGuest meals are important for seniors living in senior living communities because they provide an opportunity for socialization and companionship. Sharing a meal with friends, family, or new acquaintances can help combat feelings of loneliness and isolation, promote a sense of community, and enhance overall well-being. Additionally, guest meals allow seniors to enjoy delicious food in a comfortable setting without the hassle of cooking or cleaning up, making dining a pleasurable and stress-free experience. International cuisineInternational cuisine is important for seniors because it offers a variety of flavors, ingredients, and cultural experiences that can help keep their meals interesting and enjoyable. Trying new dishes can also stimulate the senses and provide different nutrients that contribute to overall health and well-being. Additionally, exploring international cuisine can bring back fond memories of travels or childhood experiences, making mealtime more nostalgic and fulfilling for seniors. Low / no sodiumLow/no sodium options are important for seniors because excessive sodium intake can lead to high blood pressure, heart disease, and other health issues commonly experienced by older adults. By choosing low/no sodium foods, seniors can better manage their health and reduce their risk of developing these conditions. Meals provided"Meals provided" are crucial for seniors in assisted living communities as it ensures they have access to nutritious, balanced meals without the stress of meal planning and preparation. This can help promote overall health and well-being for seniors who may have limited mobility or cognitive abilities. No SugarNo sugar diets are important for seniors because they can help prevent or manage chronic conditions such as diabetes, heart disease, and obesity. Sugar can also contribute to cognitive decline and inflammation in the body, so reducing sugar intake can lead to overall improved health and well-being in older adults. Professional chefProfessional chefs are important for seniors living in senior living communities because they provide nutritious and delicious meals that cater to their dietary needs and preferences. A professional chef can ensure that seniors are receiving balanced, flavorful meals that support their overall health and well-being. Restaurant style diningRestaurant style dining is important for seniors as it offers them a social and enjoyable dining experience, promotes healthy eating habits, and provides personalized menu options to cater to their dietary needs and preferences. This type of dining setting can enhance their overall quality of life and create a sense of community within the senior living facility. Special dining programsSpecial dining programs are important for seniors because they provide nutritious meals tailored to their dietary needs and preferences. These programs also offer socialization opportunities, promote overall health and well-being, and can help prevent malnutrition. VeganVegan diets can provide numerous health benefits for seniors, including lower risk of chronic diseases, improved digestion, and increased energy levels. Additionally, plant-based diets are often rich in essential nutrients that can support overall well-being and longevity in older adults.
Art classesArt classes are important for seniors because they provide a creative outlet, improve cognitive function, reduce stress and anxiety, promote socialization, and enhance overall well-being and quality of life.
Brain fitnessBrain fitness is important for seniors as it helps to maintain cognitive function, memory, and overall mental well-being. Engaging in activities that challenge the brain can help prevent cognitive decline and promote a healthier, more fulfilling quality of life in older adults.
Day trips and outingsDay trips and outings are important for seniors as they provide opportunities for socialization, mental stimulation, physical activity, and a break from daily routines. These experiences can enhance overall well-being and quality of life for older adults living in senior communities. Devotional activities offsiteDevotional activities offsite are important for seniors because they provide social engagement, spiritual growth, and a sense of community outside of their living environment. This can improve overall well-being, mental health, and combat feelings of isolation or loneliness. Devotional activities on-siteDevotional activities on-site provide seniors with a sense of community, spiritual fulfillment, and emotional support, promoting overall well-being and a positive sense of purpose in their lives.
Happy hourHappy hour is important for seniors as it provides a social activity that promotes camaraderie and reduces feelings of loneliness or isolation. It also offers an opportunity for older adults to relax, unwind, and enjoy some drinks or snacks in a fun and welcoming atmosphere.
Live musical performancesLive musical performances can provide seniors with a sense of joy, nostalgia, and connection. Music has the power to evoke emotions and memories, improve mood and cognitive function, and foster social interaction among seniors. It can also serve as a form of therapy and stress relief for older adults, making it an important activity to include in senior living communities. Other religious servicesOther religious services are important for seniors as they provide a sense of community, spiritual comfort, and opportunities for socializing. These services can help seniors feel connected to their faith and maintain a sense of purpose and belonging in their later years.
Stretching classesStretching classes are important for seniors because they help improve flexibility, reduce the risk of injury, and promote overall health and well-being. Regular stretching can also help alleviate joint pain and stiffness, enhance balance and coordination, and increase range of motion. Tai ChiTai Chi is important for seniors because it promotes balance, strength, flexibility, and mental relaxation. It can help prevent falls, improve mobility, and reduce stress and anxiety, making it an excellent form of exercise for older adults to maintain their overall health and well-being.
Visiting Rabbi"Visiting rabbis provide spiritual and emotional support to seniors in assisted living communities, helping them connect with their faith, find comfort in times of need, and maintain a sense of community and belonging."
Visiting chaplain or priestHaving a visiting chaplain or priest at a senior living community is important for seniors because it provides spiritual support, comfort, and guidance during a time of life that can be challenging and uncertain. Their presence can help seniors feel connected to their faith, find peace of mind, and cope with the emotional and mental struggles they may face in their later years.
Wii bowlingWii bowling is important for seniors as it provides a fun and engaging way to stay active, socialize, and improve hand-eye coordination. It can help prevent isolation, boost mental well-being, and promote physical fitness in a safe and accessible manner.Primrose of Santa Rosa is a premier assisted living community located in the beautiful city of Santa Rosa, California. Our community offers a range of amenities and services to ensure the comfort and well-being of our residents.
Residents at Primrose of Santa Rosa can enjoy a variety of on-site activities that are designed to promote engagement and socialization. Our indoor common areas provide a welcoming space for residents to gather, while our outdoor common areas offer opportunities for enjoying the fresh air and sunshine.
For those who require spiritual support, we offer devotional services both on-site and off-site. Additionally, we have staff members available who can provide assistance with incontinence care, ensuring the dignity and comfort of our residents.
Dining at Primrose of Santa Rosa is an enjoyable experience. Our professional chef prepares delicious meals that cater to various dietary needs, including gluten-free, low/no sodium, vegan, and no sugar options. Residents can savor restaurant-style dining in our cozy dining area or take advantage of our special dining programs.
Staying active and engaged is important at Primrose of Santa Rosa. We offer brain fitness activities to keep minds sharp and day trips and outings for exploration. Devotional activities are also provided both on-site and off-site for those seeking spiritual enrichment. Live musical performances are scheduled regularly, creating a vibrant atmosphere within our community.
Our location provides convenience with numerous cafes, parks, pharmacies, physicians, restaurants, transportation options nearby. Should any medical emergencies arise, there are several hospitals in close proximity as well.
At Primrose of Santa Rosa, we strive to create a warm and supportive environment where our residents can thrive. Come visit us today and see why our community is the perfect place to call home.
Primrose of Santa Rosa offers a range of pricing for its accommodations that reflects the local market while providing quality care. For semi-private rooms, costs vary between $3,350 and $6,100, positioning them slightly below the average for Sonoma County at $4,052 and above the state average of $3,333. Studio apartments in Primrose range from $3,395 to $8,550, which again indicates a competitive edge compared to Sonoma County's average of $4,340 and California's typical rate of $4,145. However, private rooms are priced at a flat rate of $4,020, just under the county's average of $4,225 but above the state average of $3,939. Overall, these prices suggest that Primrose seeks to meet varied resident needs while remaining reasonably aligned with broader regional trends.
Primrose of Santa Rosa is located at 2080 Guerneville Rd, Santa Rosa, CA 95403 in Sonoma County, California
Primrose of Santa Rosa's brain fitness programs are designed to engage residents in meaningful cognitive activities that stimulate mental function and promote autonomy, which is crucial for individuals with dementia and Alzheimer's disease. These activities not only enhance memory retention but also improve overall cognitive health, helping residents maintain a sense of purpose and wellbeing. Additionally, incontinence care provided by trained staff offers compassionate support tailored to the unique needs of each resident, ensuring dignity and comfort while alleviating common stressors associated with these conditions. This holistic approach fosters a nurturing environment where residents can thrive, regardless of their cognitive challenges.
Primrose Alzheimer's Living
Santa Rosa, CA
Secure, homelike memory-care community with attentive staff, engaging activities, and home-cooked meals.
Orchard West Senior Apartments
Santa Rosa, CA
Great access to nearby amenities and healthcare.
Primrose Corporate Office
Santa Rosa, CA
Excellent access to amenities and healthcare nearby.
Marian House For Seniors
Santa Rosa, CA
Caring, compassionate staff creating a warm, home-like environment.
Sunnyside Manor
Santa Rosa, CA
Peaceful setting with extensive nearby amenities and healthcare options.
Glorious Place And Care
Santa Rosa, CA
Small, personalized care in a fully furnished setting.
Pacifica Senior Living Santa Rosa
Santa Rosa, CA
Welcoming layout with beautiful spaces and a caring staff; strong word-of-mouth for its potential.
Solstice Senior Living At Santa Rosa
Santa Rosa, CA
Vibrant community with friendly staff and beautiful, well-maintained grounds.
Brookdale Chanate
Santa Rosa, CA
Friendly staff and a clean, pleasant setting with on-site activities.
The transition from assisted living to skilled nursing care is often prompted by complex medical needs that assisted living cannot meet, with key indicators including frequent health declines, increased falls, severe memory issues, and caregiver burnout. Families should recognize these signs early to discuss options with healthcare providers and prepare for the emotional and logistical aspects of moving to a facility that offers comprehensive medical support.
Nourishing the Mind: Essential Dietary Approaches for Dementia
Dementia is characterized by cognitive decline, with nutrition playing a vital role in brain health; while no specific diet can prevent or reverse it, a nutrient-dense diet rich in antioxidants and healthy fats may support cognitive function. The MIND diet, which emphasizes beneficial foods and limits processed items, along with proper hydration and individualized meal strategies, can enhance the well-being of dementia patients.
Understanding Dementia Behaviors: Practical Insights and Strategies for Caregivers
Dementia affects memory and cognitive function in older adults, presenting challenges for caregivers due to behavioral changes such as confusion and mood swings. Compassionate, person-centered care that considers individual history and preferences, along with effective communication and environmental modifications, is essential for supporting both patients and their caregivers.
8 Key Indicators That Suggest It May Be Time to Transition from Assisted Living to Skilled Nursing Care